If you combine a solid understanding of local search and SEO with the ability to drive collaboration among a number of internal and external stakeholders, this position offers you the opportunity to join the highly energetic Interactive Division of one of the nation's largest media companies.? Interactive is a key growth engine in Freedom Communications, Inc (FCI) and it promises to figure prominently in FCI's future.? You will help to shape the next generation of search products.?
We're looking for a professional with the ability to act as an evangelist of local search to our multiple internal properties, while also managing our relationships with vendors.? You'll drive all aspects of local search product management, including optimizing existing products and websites, developing and launching new products, driving marketing strategy and research, and more.? The ideal candidate will have solid relevant experience with local search, SEM and SEO, and a strong familiarity with that landscape, including the relevant players, best practices, and how to create a solid user experience while providing value to advertisers.? You will need a track record of success at defining and innovating online products, particularly in the search space.? Yellow page and directory experience is also helpful.?
Freedom Interactive is taking the lead in delivering relevant news, entertainment and local information to a uniquely educated and affluent interactive audience through more than 200 web sites.? The company's web sites are associated with various FCI media properties including more than 100 newspapers and magazines as well as eight leading broadcast television stations.? We have some of the strongest brands in our local markets, including The Orange County Register in Orange County, CA, The Gazette in Colorado Springs, CO and WRGB in Albany, NY.?
What Else You'll Bring to the Table
In addition to the qualifications detailed above, you'll need:
- A demonstrated ability to define and communicate a product vision by means of well-written product requirement documentation and presentations.?
- Experience with local search and related online products, including directories, profile pages, pay per click and SEO programs.?
- Excellent analytical, verbal and written communications skills.?
- Outstanding organizational skills, including the ability to manage multiple competing priorities, and a keen attention to detail.?
- A combination of technology and business acumen.?
- E-Commerce experience is helpful
What's in It for You
The "best of both worlds" -- you'll enjoy the entrepreneurial vigor of an innovative Interactive Division as well as the resources of Freedom Communications.?
High visibility – Freedom Interactive is one of FCI's major corporate initiatives and your successes will be noticed by senior leadership.?
Broad impact -- not only will you interact with people from all over the organization, but you also will help our properties fully embrace the potential of local search.? As you create strategies and processes that will distinguish us from our competition, you'll help business units around the country achieve their goals.?
Excellent compensation -- in addition to a salary and bonus incentive program, we offer a comprehensive benefits package that includes medical and dental insurance, a 401(k) plan, a generous allotment of paid time off, and more.?
More About Your Role
You will report to the Vice President, Products and Content, of the Interactive Division, which acts as a centralized resource for all of our business units and also leads corporate-wide initiatives.? You will share revenue goals with the Local Search Sales Manager and will work with our IT staff, sales training, fulfillment, marketing and others throughout the organization as appropriate.? Your activities will include:
- Leading the coordination and implementation of strategies and product improvements.?
- Developing product definitions and documentation expertise and providing training to other departments involved in product development.?
- Coordinating and working closely with IT and other cross-functional team members like sales, customer care, operations and other business units to meet business objectives.?
- And more.
Overall the business units are eager for the support and tools you provide.? At the same time, everyone in Interactive is a change agent, and you'll need to motivate and influence others to align with the overall vision as well as your own strategies and tactics.? In addition, in order to be an outstanding Interactive Product Manager, Local Search, you will:
- Truly enjoy keeping "a lot of balls in the air," including not only establishing priorities but also updating those priorities several times each day.?
- Take a proactive approach to fostering effective cross-functional communication and collaboration among the various stakeholders.?
- Maintaining up-to-date industry and product knowledge.?
If this sounds like the right mix of challenge and opportunity for you, and you meet the minimum qualifications, we want to hear from you!
Who We Are
Freedom Communications, headquartered in Irvine, Calif.?, is a national privately owned information and entertainment company of print publications, broadcast television stations and interactive businesses.? The company's portfolio includes 33 daily and 77 weekly newspapers, including The Orange County Register, magazines and other specialty publications, plus news, information and entertainment websites to complement its print and broadcast properties.? Freedom's newspaper publications have a combined circulation of more than one million subscribers.? The eight broadcast stations -- five CBS, two ABC, and one CW network affiliates -- reach more than 3.?5 million households across the country.?
Freedom Communications is in the midst of an exciting period of growth and transformation.? We continue to innovate by looking for new business opportunities through a mix of acquisitions and internal growth, developing our Interactive business, and pushing the envelope in online, on-air, and print media delivery.?
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