Online Marketing Manager

Position/ Job Title:Online Marketing Manager
Company Name:hotels.com
Job Status: Full Time
Work Experience: 2 - 4 Year Experience
Salary: Not Mentioned

Location: Dallas, Texas, USA
Post Date: July 29,2008

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Job Description:

This individual will assist with the development and optimization of search engine and other online marketing campaigns, strategies, plans and budgets. The key focus of this role is to provide analytic support across the online activity mix and to use this analysis to drive improvements in the productivity of all online marketing campaigns.

Key Areas of Responsibility:

Lead development of annual international (Mexico & South America) online marketing strategic plans, as well as quarterly online media plans, for Mexico and South America
Full ownership of the budgeting and forecasting process for online media marketing
Collection and reporting of marketing performance data on a daily basis and the creation of actionable reports from online daily marketing data
Optimization of online marketing programs (in conjunction with media agency and IT) across all media channels (Paid Search, SEO, Data Feeds, Affiliate Programs)
Work closely with Promotions and Offline marketing team to develop integrated marketing plans around key search terms
Work directly with our analytics providers to ensure proper reporting and tracking of all marketing campaigns and deliver accurate marketing analytics numbers.
Coordinate expansion and updates of data feeds.

Experience

Must be fluent in written and spoken Spanish, native Spanish language and knowledge of Portuguese a plus.
Ability to understand 3rd party tracking and data feed optimization techniques, a plus
Experience with web analytics platforms and technology, a plus
Ability to work independently and synthesize large amounts of data while meeting deadlines
Demonstrated analytical capabilities including the ability to analyze and report on data
Demonstrated experience in quickly learning new technologies and complex processes
Strong attention to detail, excellent organizational skills
Proven ability to manage multiple projects simultaneously
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and take on more responsibility
Ability to perform basic budget management and forecasting
Excellent verbal and written communication skills
Bachelors Degree Required (preferably Math, Economics, Business, Statistics)