Director SEM

Job Description:

My client is offering one of the most exciting opportunities that I have seen in a long time. This is a chance to get in to a vertical of search engine marketing that has not been mastered. My client is on the verge of controlling the space and needs your help to get to the next level.
Position Summary:
In charge of tactical campaign management for category-focused lead generation product offered to small businesses nationwide.
Essential Job Functions:
1. Implementation, management, and testing of paid-placement search engine marketing campaigns, driving cost-effective, qualified traffic from geographically-defined trade areas to targeted landing pages.
2. Implementation, management, and testing of targeted landing pages to improve conversion of traffic into qualified leads for small business advertisers.
3. Category management. Continual testing, measurement, evaluation, and improvement of campaign results for each major business category.
4. Reporting, analysis, and communications. Must be able to leverage data to make high-impact recommendations and to persuade others in the organization.
5. Participate in the development of business requirements and project management to implement the systems and processes necessary for the future of the Search Engine Marketing organization.
Experience
Education :Undergraduate degree required.
Preferred majors: Business Administration, Marketing.
RequiredSkills / Experience
-PPC campaign management.
-Website optimization.
-Testing; specifically focused on optimization of conversion.
-Experience in campaign analysis and reporting.
-Ability to use data to guide organizational decision-making and to build a compelling case for action.

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