SEM Media Manager III

Job Description:

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca Cola Company, DuPont, Office Depot, Toyota and Travelocity. Headquartered in Scottsdale , Arizona , the company has 550 employees in 13 offices in the U.S. and Europe . Find out more at www.icrossing.com.
iCrossing is looking for a motivated individual to join our New York Search Media team as a SEM Media Manager III. In this experienced level position, working in the dynamic interactive marketing industry, you will manage daily activity on search engine marketing (PPC, SEM) accounts to achieve client goals.
Among the position's responsibilities, you will participate in all aspects of clients' search media campaigns, including initial planning, implementation, monitoring, optimization, analysis and reporting.
Search Media's ability to target and track demands detail oriented strategic thinkers with a curiosity to find the "why" behind the data and a drive to be impactful.
Become a valuable contributor to the marketing plans of high profile clients and apply today!
Major Job Responsibilities / Accountabilities:
Research clients' websites - understand online goals and objectives. Develop keywords and phrases relevant to business model.
Assisting in development of search media plans (research, submitting request for proposals "RFPs" to search engines) and building effective relationships with all vendors.
For client media campaigns, develop advertising copy / messaging adhering to the search engine specifications and guidelines.
Responsible for proofreading content and ensuring quality of message.
Communicate with clients on all elements of the campaign.
Generate weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies.
Collaborate with technical team the implementation of codes onto URLs for effective tracking and return on investment (ROI) measurement.
Assisting in monthly and quarterly media billing reconciliations.
Responsible for training on all elements of paid search campaign management and internalize as well as develop best practices in paid search campaign management.
Maintain an understanding of industry trends and research industry related media.

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