SEO Specialist

Job Description:

Your mission is to increase visibility and traffic for websites by getting us naturally highly ranked in leading search engines.
Key Responsibilities
The SEO Specialist will be responsible for analyzing, reviewing, directing and making changes to our web sites and their content/keywords so they are properly optimized for search engines.
Knowledge and experience in search engine optimization and marketing techniques and strategies is preferred, including: keyword analysis and selection; competitive site analysis; keyword density analysis; optimization of site content; optimization of meta tags, page titles, and descriptions; inbound and outbound link placement; internal linking strategies; and site submission.
• Passion to learn about SEO and study all the latest ethical techniques.
• Review and analyze our web sites, identifying areas for improvement and change relative to SEO. Communication of these findings (and resolutions of issues) to senior management.
• Develop SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion. Create original content while including necessary keywords, titles and descriptions to improve the performance of a site.
• Responsible for implementing strategies such as changing keywords, H1 tags, copy on web site and implementing editorial improvements to meet our objectives and desired targeted organic search positions.
• Coordinate and lead our inbound and outbound linking work.
• Work closely with colleagues to test different search engine marketing and web site design ideas to improve search engine optimization for clients’ sites.
• Develops, delivers, and analyzes/interprets Search Engine Optimization reports which play a key role in site traffic analysis, organic search placement, and the effectiveness of the overall Search Engine Optimization strategy.

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