Senior SEO Specialist

Job Description:

Senior Search Engine Optimization (SEO) Specialist
The Senior Search Engine Optimization (SEO) Specialist role will assist Monster’s SEO Manager, VP of User Experience, Content team,and Product Managers, with all tasks related to Monster’s global SEO strategy. The position will require a candidate to be able to analyze large sets of data to assist in strategies for capturing more traffic from search engines. Experience with international SEO principles and strategies are required. Experience with interpreting data into actionable learning is necessary. Experience with MS Excel and other analytic tools required. The successful candidate will possess a strong quantitative/qualitative inclination and a high level of organization skill.SEO is part science and part art, so an ideal candidate would be someone who feels just as comfortable analyzing data in Excel as creating marketing copy for a website homepage. The Senior SEO Specialist should also be comfortable evangelizing and presenting recommendations to business stakeholders from various departments.
Responsibilities:
- Act as a liaison between various country teams (Marketing, Product, Content) and the core SEO team
- Perform keyword research and analyze performance of various strategy approaches to impact future plans
- Provide recurring reports on SEO metrics (rankings, traffic, conversions)
- Work with the Content team to implement the keyword strategy
- Work closely with Product Managers and Business Analysts to help identify and prioritize scope of large roadmap projects
- Identify smaller SEO enhancements which could drive large results
- Analyze and project the impact of various search engine optimization activities
- Stay abreast of new tools, trends, and best practices in SEO and help business stakeholders understand how these changes could affect Monster’s business
- Research and provide guidance to Development on technical implementation challenges related to SEO
- Copywriting for title tags, meta description tags, link anchor text, directory listings, and page content
- Perform competitive analyses
- Recommend and implement internal link strategies
- Assist in creation of internal SEO educational resources
- Support monthly releases
- Mentor less senior members of SEO team
Skills Required:
- International SEO experience
- Understanding of search engine ranking algorithm signals and crawler behavior
- Strong analytical and organizational skills
- Project Management skills
- Organizational & time management skills
- Willingness to support several projects at one time, and to accept reprioritization as necessary
- Self-starter and entrepreneurial spirit
- 2+ years experience with Excel/ Word/ PowerPoint required
- HTML skills
- Strong writing skills
- Strong desire to learn
Desired:
- Fluency in languages other than English
- Awareness of online employment/career/job sites
- Usability or conversion enhancement knowledge
- Reporting automation experience
- Familiarity with Google AdWords Keywords Keyword Suggestion Tool
- Familiarity with current online trends and tools, including but not limited to:
- Social media sites
- Vertical Search
- Web 2.0 applications – widgets, games, virtual environments
- Mobile search
Qualifications:
- 2+ years online experience
- Degree in Marketing or related field

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