SEO Specialist

Job Description:

Moosejaw is the most fun outdoor retailer ever. We sell the finest gear and outerwear through our seven retail shops in Michigan and Illinois, our mail order catalog and Moosejaw.com.  At Moosejaw our goal is to make shopping as much fun as climbing in the Himalayas. Not that climbing in the freezing cold weather is fun but you know what we mean.
We’re seeking a full-time SEO Specialist to add to our headquarters located in Madison Heights, Michigan. The SEO Specialist is responsible for optimizing site content, in-bound links and construction to maximize traffic from natural search.  Natural search traffic is more or less as difficult to come by as a natural storm chaser.  More or less.
The ideal candidate will have in-depth knowledge of the latest SEO techniques and trends, a proven track record of improving search rankings through implementation of SEO techniques, and excellent writing skills with the ability to develop effective SEO copy that is still consistent with the Moosejaw brand. Consistency is key.  Sort of like key lime pie. But without the pie part.
Responsibilities Include:
- Overseeing overall SEO efforts for Moosejaw.com
- Developing SEO content on highest priority pages
- Recommending changes in site architecture that improve natural traffic while maintaining or improving overall site functionality and performance
- Developing high-quality inbound links
- Developing and maintaining SEO reporting system
- Using CoreMetrics web analytics to improve natural traffic and overall site conversion
- Working with various stakeholders from marketing, merchandising and IT to gather necessary input for SEO project planning and implementation
- Working with outside SEO vendors to obtain quotes and deliver result
- Supervising SEO interns to ensure delivery of quality SEO content and projects
- Coordinating deliverables from graphic design, merchandising and IT
- Proactively addressing issues that impact project delivery and results
- Keeping the VP of Marketing and Web Content Manager informed on all necessary matters, including current project status, and assisting the marketing and web content teams with all department-related functions
Things we’d like you to bring to the table:
- Bachelor’s degree in marketing, computer science, business or a related field
- 2 - 3 years of internet marketing experience is required, preferably in an internet retail environment
- 1 - 2 years of experience with SEO techniques is required
- A working knowledge of web analytics.  CoreMetrics experience is preferred, but not required.
- Knowledge of outdoor activities and equipment. You don’t have to have climbed Mt. Kilimanjaro, but if you know a bit about climbing and backpacking that’s great.  If you know what a crampon is, that’s curiously suspicious.
- Must be knowledgeable of and engaged in all forms of social media, including Facebook, Twitter and YouTube.  If there’s a YouTube video of you doing something totally disgusting, we may not get back to you. Unless it involves a jump rope and a helium balloon.
- Ability to write and edit basic HTML code
- A basic understanding of site architecture and  the implications on SEO
- Excellent writing skills.  Like super duper, ridiculous writing skills.
- Highly developed communication, interpersonal and organizational skills
- Must be extremely self motivated, be able to multi-task and work in a fast-paced, multiple-priority environment, be able to perform multifaceted projects in conjunction with day-to-day activities, and be able to strike the appropriate balance between working independently and keeping the supervisor informed
- I’m wondering if all of these bullet points have served their purpose.  They may have a higher calling elsewhere.
Things we’ll bring to the table:
- Work environment includes good music, jeans and hoodies, my dog, and stuff like that. Coworkers are smart and fun. At least I am.
- Most coworkers will laugh at your jokes. Even if they're just being polite.
- You'll never sit in a cubicle.  Unless you build one around yourself.
- Amazing discounts on outdoor apparel, gear and Moosejaw products.
- A menagerie of funness. Funness includes poker and badminton tournaments, marshmallow eating contests, karaoke, water balloon tosses and the like. I totally know that funness isn’t a word, so don’t worry.
- Great 401(k) and benefits package. Slightly boring so I saved this one for last.?
 

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