Search Marketing Specialist
- Position/ Job Title:Search Marketing Specialist
- Company Name: Grand Canyon
- Job Status: Full Time
- Work Experience: 2-4 years of online marketing
- Salary: Not Mentioned
- Location: Phoenix, Outside USA and Canada, USA
- Post Date: April 14, 2008
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Job Description:
The Search Marketing Specialist manages organic and paid search marketing efforts for Grand Canyon University web properties. This includes all websites, landing pages and partnership programs. Some of the day-to-day tasks will include:
Conduct keyword research and selection for paid search campaigns
Write effective search marketing advertisements based on marketing and branding
Recommend content, tags, and copy based on keyword research
Proactively make strategic recommendations regarding campaign tactics to improve performance by optimizing click-through and conversion
Make suggestions on where to display advertising
Create link building campaigns to help improve search results
Report on the effectiveness of campaigns and search optimization efforts by preparing reports that demonstrate measureable levels of success
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