SEO & SEM Director

Job Description:

This role is ideal for someone to take the next step up into this senior Director-level role and contribute to the team by leading by example. If you want to work for a market leader in online solutions, then read ahead now!
Duties You Will Do:
- Run the day-to-day operations of a small team of 8 (& growing) market consultants
- Be responsible for project outcomes such as quality assurance, delivery on budget and time, etc.
- Provide guidance, leadership, mentoring and training for the Team Leader and team
- Recruit additional staff as needed
- Maintain third-party relationships with key clients and external vendors
- Lead major digital projects for the team
- Actively identify sales opportunities for the team
- Attend and represent industry meetings on behalf of the company
- Promote the company by heightening their visibility and reputation within the industry
- Strategically input new ideas to assist the current product set
Essentials to be successful in this role:
- In depth technical knowledge of online marketing capabilities
- Solid experience in project management for large online projects and marketing projects
- Experience as a team leader and with motivating people
- Experience with long-term online marketing as well as short-term campaign briefs
- Experience with managing large and high-volume paid traffic accounts
- Experience managing large SEO projects with technical CMS knowledge
- 3 years SEM experience on all major platforms, such as bid management and conversion optimisation
- Minimum of 3 years SEO experience
- Knowledge of the latest SEO strategies, link building tactics, and can write comprehensive technical SEO specifications for developers to implement or make the changes yourself
- Minimum of 2 years experience working with Google Analytics
- Solid understanding of affiliate marketing, in-house and external email marketing and shopping comparison engines, including XML/CSV feed specifications
- Landing Page Design & Optimisation experience using Google Maximiser (A/B split and/or multi-variant testing)
- Experience in programming HTML or CSS or use a WYSIWYG editor, such as Dreamweaver

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