Search Analyst

Position/ Job Title:Search Analyst
Company Name:Sephora USA, Inc
Job Status: Full Time
Work Experience: Minimum 3-5 Years Experience
Salary: Not Mentioned

Location: San Francisco, California, USA
Post Date: July 26,2008

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Job Description:

POSITION SUMMARY:

The Search Analyst will lead search strategy, planning and reporting and be responsible for analyzing data and user behavior patterns to improve search program effectiveness. This person will be the primary contact for identifying and resolving SEM challenges, own all search performance metrics and be expected to achieve/exceed search goals within budget.

RESPONSIBILITIES:

· Effectively use bid management and site analytic tools to suggest and define keyword campaign testing strategies, manage the testing schedule, monitor and analyze specific keyword and campaign performance and drive the analytics and recommendations for further campaign optimization

· Take charge of all aspects of core search reporting to measure, evaluate and identify opportunities to improve conversion, drive sales, and improve search efficiency, including weekly, monthly and ad hoc reporting.

· Prioritize and establish search optimization tactics to include creative changes, ad copy (title and description), display URL, landing pages, rank, bid strategy, local targeting, keyword match types and time of day testing for both search and content distribution.

Experience

4 year Bachelors degree.

· Minimum 3-5 years previous experience in search marketing, preferably in a multi-channel environment. Must include prior experience managing top tier and second tier search campaigns and experience with both keyword search and content distribution.

· Demonstrated experience with search optimization tactics, bid management rules and search data-driven analysis and strategy.

· Outstanding analytical skills, extremely detail oriented with strong organizational and prioritization skills.

· Excellent written and oral communication skills, problem-solving skills and strong interpersonal skills with the ability to effectively work and lead cross-functionally and resolve issues quickly and effectively.

· Must be flexible, highly motivated and able to work independently on multiple projects and tasks in a fast paced environment.