Search Marketing Specialist (SEO & PPC)

Job Description:

My client is an award winning search agency that have grown in size year on year and now have an exciting opportunity for a pro-active, driven, and analytical search marketing to join the team in Portsmouth working on both SEO and PPC campaigns.
As the Search Specialist you will be responsible for implementing proven, best practice SEO, along with supporting the PPC Manager with Paid Search campaign enhancements.? It's essential to be technically minded with a fundamental understanding of search engine algorithms and an appreciation for how SEO projects should be implemented whilst accounting for changes in the fast-moving world of search.?
Key Responsibilities:
- Monitoring site performance to diagnose issues quickly
- Identifying opportunities by analysing keyword and URL level metrics
- Tracking the impact of site enhancements
- Researching keywords to focus efforts on
- Improving content throughout the site
- Carrying out technical site audits
- Expanding ad groups to include new products and keywords
- Optimising existing campaigns to ultimately increase CTRs
Key Skills:
- Proven ability in Search Marketing ( SEO and PPC)
- Analytical mindset with a proven track record of working with tools such as Google Analytics
- Confident in both a commercial and a technical setting

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