Director, Search Engine Marketing

Position/ Job Title:Director, Search Engine Marketing
Company Name:Thomson FindLaw
Job Status: Full Time
Work Experience: 5 Years Experience
Salary: Not Mentioned

Location: Eagan, Minnesota, USA
Post Date: July 29,2008

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Job Description:

Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com.

FindLaw, a Thomson Reuters Business is the legal industry's most effective provider of client development services. FindLaw provides law firms with Web sites to generate lucrative new business through the web and uses technology to systematically build stronger, more profitable relationships with existing clients. Attorneys can also be prominently listed on our web portal, FindLaw.com, the world's
most-visited legal information site (www.findlaw.com.)

PRIMARY OBJECTIVES

The Director of Search is responsible for formulating strategy and leading execution of search related activities related to FindLaw product lines and properties. This includes the management of core website fulfillment activities as well as leading cross organizational analytics research initiatives. The Director of Search will lead two distinct but related groups. One group focusing on core website fulfillment related to SEO and another related to search analytics.

MAJOR AREAS OF ACCOUNTABILITY

Responsible for the leadership of SEO fulfillment for all FindLaw products.
Responsible for leading and setting direction for SEO data analysis and reporting.
Develop research, analysis and strategy initiatives and strategy, and development of the team to execute on those strategies.
Collaborate with Product Development, Portal and Engineering teams. Provide leadership to optimize various site elements, site structure, architecture, linking and content, and to ensure that new products and enhancements meet SEO requirements.
Provide leadership for the creation of educational tools and guidelines across the organization.
Research current trends within Search Engine community - Attend relevant conferences to gather insights from search engine representatives and professionals. Continually monitor new advancements in SEO and evaluation the risk/reward of integration.
Communicate specific SEO requirements to business/product stakeholders.

Experience

Minimum of 5 years experience within the search, SEO/SEM, or web analytics environment
Demonstrated leadership experience of direct and indirect staff in a Web environment with time sensitive responses to changing market trends.
Strong leadership skills and proficiency in leading multiple priorities across organizations.
Strong influence and change skills and demonstrated ability to articulate and gain support with leaders across a business.
Excellent written and verbal communication.
Proven leadership to lead and influence a wide variety of constituent groups.