Join an award-winning Fortune 500 company!
Come join our multi-award-winning Web Development team as anOnline Marketing Specialistat our corporate headquarters, featuring state-of-the-art office space and a full-service cafeteria!
Use your online marketing expertise to oversee paid and natural search marketing for one of the nation's fastest growing Fortune 500 companies!
* Oversees the company's paid search word marketing activities on all search engines
* Develop, actively test and analyze keywords, descriptions, bidding strategies and landing page URLs to maximize results, drive volume and develop qualified leads
* Build and maintain strong relationships with search engine media vendors
* Constantly review the marketplace for new online marketing opportunities
* Develop search engine optimization processes and improve current sites for enhanced natural search results
* Perform keyword research for new sites and online campaigns
* Responsible for understanding the best practices and industry standards for search engine optimization and search engine marketing
* Gather data and report on paid search (PPC / CPC) and organic search campaigns
* Generate and analyze competitor information
* Continually monitoring new advancements in SEO and evaluating their risk/reward if implemented on company site, given current traffic patterns
* Manage tracking, reporting and analysis of online marketing campaigns and programs; provide management reports and insight as needed
* Perform other online marketing/research tasks as needed
* Work with other team members on reporting, campaign analysis and developing actionable recommendations
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