Marketing Outreach Coordinator(Southeast Michigan)

Position/ Job Title:Marketing Outreach Coordinator(Southeast Michigan)
Company Name:Trinity Senior Living Communities
Job Status: Full Time
Work Experience: 2+ to 5 Years
Salary: 45,000.00 - 60,000.00 USD /year

Location: address here..., Novi 48375, Michigan, USA
Post Date: September 29,2008

Actions:

Job Description:

Position Overview:

Under the direction of the Director of Marketing and Public Relations, and in strong cooperation and collaboration with TSLC community administrators and hospitality staff, the Coordinator will direct public relations, paid advertising, and strategic marketing activities for TSLC senior housing communities. This includes: creative marketing strategy; market research and planning; media buying; earned media strategy and execution, direct-to-consumer marketing tactics; community relations; outreach and relationship marketing. The Coordinator will also work to create an online/Web marketing strategy for TSLC. This includes SEO strategies, Web advertising and the investigation of blogs, forums, posting boards, etc. NOTE: Coordinator is responsible for TSLC senior housing communities in Southeast Michigan (11).

Disclaimer: The following statements are intended to describe the general nature and level of work assigned to this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the individual in this position.

Essential Functions:

1. Knows, understands, incorporates, and demonstrates the mission, vision, and values of Trinity Health in behaviors, practices, and decisions.

2. Consistently demonstrates (leads by example) Eden Values to all internal and external customers (residents, visitors, and employees.)

3. Executes assignments in a culture that is shared and collaborative across all divisions within TSLC.

4. Edits and manages the collateral process for Southeast Michigan senior housing communities.

Creates, executes and evaluates marketing plans; manages budgets and measurement tools for region.

Creates and implements return on investment analyses and protocols for marketing, advertising and earned media strategies.

Assesses community outreach programming and TSLC presence. Including collateral, display materials and speaking engagements.

Create and maintain media relations strategies to effectively promote the community, its staff and residents. This includes an active relationship with key members of the media in the region.

Draft and place press releases/features in local, regional, national and trade outlets.

Ghost write and place “ask the expert” and other source material for local newsletter, newspapers and regional trade publications.

Must have outstanding presentation skills including technical knowledge of presentation software and corresponding equipment.

Pursue funding opportunities to support new and/or existing programs.

Assists TSLC communities in creating and managing effective communication strategies for community personnel and residents.

Works on a regular basis with personnel on hospitality, customer service program development/strategy and other projects as appropriate.

Knowledge of SEO, Google AdWords and Web marketing strategies are preferred.

16. Assists Director of Marketing and Public Relations with home office communications efforts including maintaining uniform company/brand identity, defining and articulating home office message.

Minimum Qualifications

3-5 years experience working in dynamic hospitality-focused environments with progressive responsibility.

2. B.A. in marketing, communications, business administration, or relevant discipline.

Interpersonal skills to drive collaboration, commitment and productivity when working with cross-functional teams, customers and end users.

Strong team skills, especially working in cross-functional teams. Strong relationship-building and alignment skills.

Self-starter, highly motivated with high energy level.

Position requires 50% (or more) travel, regionally (Southeast Michigan).

Must possess outstanding verbal and written communication skills.

Must possess strong knowledge of computers and related software to include, Excel, Power Point, Access, Publisher, etc.

Possesses a high degree of personal accountability, responsibility and independent decision making abilities.

Must possess the ability to plan, organize, develop, implement and interpret programs, goals, objectives, policies and procedures of the communities and the organization.

Physical and Mental Requirements and Working Conditions

1. Must successfully pass employment physical and all background screening.

2. Must be able to adapt to frequently changing work parameters.

3. Primarily works inside with frequent sitting, walking, standing bending and occasional lifting of supplies not in excess of 25 pounds.

4. Must understand and accept the possibility of exposure to environmental elements, such as inclement weather, dust, noise, chemicals and/or chemicals fumes, and infectious disease.

ü Normal physical mobility that includes movement from place to place.

ü Normal physical agility, that includes ability to maneuver body while in place.

ü Normal physical strength, associated with this job, to handle routine materials and tools.

ü Normal dexterity of hands and fingers.

ü Normal coordination, including eye-hand, hand-foot.

ü Above average endurance.

Please send resume and salary requirements to mccjobs@trinity-health.org

No phone calls please.