Sr. SEO Specialist

Job Description:

What Are We Looking For:
- You are a passionate search marketer who is extremely knowledgeable about best practices and the latest new areas of SEO, and you also relish in the analytical aspects of the industry.
- You are detail-oriented, but can balance these details with the larger business objectives.
- You are quantitative, pragmatic, and methodical in your approach to SEO.
- You have relentlessly high standards, and are never satisfied with the status quo.
- You are invigorated, not intimidated, by large volumes of data and keywords.  You are adept at analyzing data at scale.
- You have deep experience working on SEO on a global scale. You might even speak another language fluently.
- You are an ambitious self-starter who takes pride in being “first in class”.
- You are results driven and have a strong business acumen.
- You enjoy problem-solving and have a genuine curiosity about how consumers search for information.
- You work well with many types of people and thrive in a fast-paced, dynamic environment.
- You’re an excellent communicator, especially when incorporating data to substantiate your winning point.
 
What You’ll Do:
- Monitoring daily performance metrics to understand organic search performance across multiple global markets.
- Identifying growth opportunities in core areas such as site infrastructure, keyword selection, or on-page factors optimization.
- Writing specification documents and designing experiments to test new strategies and opportunities for growth.
- Analyzing experiment results and pushing forward next steps at a rigorous pace.
- Performing granular traffic and conversion analyses across multiple global markets to gain insight into keyword and landing page performance.
- Identifying and analyzing competitor techniques, as well as benchmarking TripAdvisor’s performance against competitors.
- Optimizing internal linking structures to maximize rankings across our keyword portfolio.
- Assessing and understanding each market’s needs related to Search, and communicating them to various internal and external stakeholders.
 
What We Seek:
- BA or BS degree (preferred in quantitative field such as economics, mathematics, statistics, or computer science/engineering).
- 3 to 5 years SEO work experience at an industry leading site or agency.
- Advanced skill with Excel and or Access required.?  Exposure to SQL, HIVE, or other coding. languages strongly desired. Statistical background is a plus.
- Demonstrable track record of business results through SEO.
Physical Demands:
Must be able to perform customary physical duties and meet appropriate social expectations of a professional office environment. In addition, the ideal candidate will possess the following:
- Openness to change and new information.
- Recognition of own strengths and weaknesses.
- Ability to collaborate with others, build trusting relationships and deliver projects on time
- Excellent problem solving skills.
- Sense of corporate responsibility and commitment.
- Ability to respond appropriately to needs, feelings, and capabilities of different people.
- Capacity to understand and utilize metrics relevant to role.
- Ability to express facts and ideas in a clear, convincing and organized manner.
- Good business acumen.
- Aptitude to partner with other departments and varying levels of staff and management.
- Ability to take direction, effectively manage projects and collaborate with others to achieve department/?company goals.

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