The Role:
- To assist the search managers with the day-to-day management of paid search campaigns and help to implement search engine optimisation initiatives to increase traffic to our clients’ websites. Full training will be provided and no previous experience is necessary.
Key Responsibilities:
SEO & PPC Reporting (15%)
- Access the various technology interfaces we use to download reports and construct the daily, weekly and monthly reports we send to clients
- Analysis and interpretation of these reports to provide meaningful synopsis to search managers and clients
- Recognising and highlighting trends, seasonality and data patterns within the reports
PPC Optimisation (20%)
- Implementing optimisation instructions from the search managers to improve results
- Writing creative messaging and testing to see which is the most effective
- Expanding on keyword lists using tools available
- Coming up with creative initiatives to exceed targets
SEO Content Writing (10%)
- Writing SEO friendly content for clients, for example, industry news articles.?
- Improving the client’s presence within the search landscape.? Creating articles that match the editorial guidelines for each client, containing keywords that match user demand so as to improve the number of relevant pages for their website.?
SEO Link Building (20%)
- Identifying and reaching out to relevant websites to request links to client sites
- Using social media blogs and websites to create and implement inbound links
- Coming up with creative solutions to increase the number of inbound links to client websites
- Establish a network of contacts that can be utilised for link building
Account Management (35%)
- Supporting a portfolio of accounts
- Dealing with all aspects of an online advertising campaign
- Supporting project management activity
- Researching new business leads and ‘pitching’ for new business
- Attending client meetings
- Maintaining and building relationships with existing clients
- Completing administrative work, as required
Who you are:
Essential
- Dutch (Fluent / Advanced) and /or French (Fluent / Advanced)
- Competent in use of Microsoft excel
- Comfortable with interpretation of large volumes of data
- Confident and personable- must be able to communicate assertively with people
- Positive and highly motivated- will have to deal with a busy workload
- Passionate about the internet
- Must be able to pick things up quickly in an online environment
Desirable
- A technical understanding of web server technology, HTML, CSS
- Experience of using Dreamweaver or similar web editing software
- A marketing or IT related degree course
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