Search Marketing Manager

Job Description:

Our client is a market leading online comparison service. They run a range of well established consumer-focused web sites in the communications, finance and energy sectors and also provide a broad range of partners with white label web services.
They are an independent, privately owned company who offer expert advice to equip consumers with everything they need to know to make an informed decision and are frequently called upon by the media to offer a fair and unbiased view of the market.
Due to their continued expansion, they are looking to recruit an experienced Online Marketing Analyst/?Manager to join their search marketing team.
Reporting to the Marketing Director you will manage an existing range of market leading websites.? This is a hands on search marketing position, in which you will be expected to manage paid search, SEO and analytics in highly competitive markets.
You will have a proven talent at generating profitable online marketing campaigns and a solid digital marketing background. You will be expected to draw on previous experience to maximise returns through optimising campaigns and conversion rates.
As part of a rapidly growing company, you will have the opportunity to put all your online marketing skills to the test in a challenging but very rewarding environment.? You will gain exposure to all e-commerce related aspects of this successful comparison business. You will learn how a highly sophisticated search business runs it's in house online marketing.
Key responsibilities:
Paid search/Display
- Manage existing cost-per-click/paid search campaigns across the Google, MSN and Yahoo! networks
- Research new keyword areas, using Hitwise, Google Trends and other online research tools
- Analyse and optimise account structures to improve click through rates
- Work with in house design and IT teams to improve on page conversion rates
- Manage website display advertising and creative with an external agency
SEO
- Optimise onsite SEO internal linking and implement on page best practise
- Manage external SEO agencies, ensuring all agreed work is carried out and momentum maintained
- Analyse the performance of SEO campaigns and projects, feeding the results into future strategies
- Implement social media strategies
- Monitor the latest SEO trends and tactics
Analytics and Planning

- Keep up to date with new developments in online marketing, building business cases internally and implementing new strategies
- Analyse and improve website performance and conversion rates
- Produce management performance reports
If you have the relevant skills and experience and are interested in working with us, please send your CV and a covering note to Dave.?Harries@?resource-management.co.uk in the first instance.

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