What do multi-million-dollar companies have in common with small start-up businesses? Many are investing huge dollars in Paid Search, a thriving trend in Internet marketing. But as more and more marketers get involved in this competitive race for online traffic, how does a business stand out among the crowd?

In its new Guide "Paid Search Best Practices: 10 Tips to SEM Success," Fathom SEO offers guidance on how to execute a well-planned Paid Search campaign. From setting up tracking results and refining keyword lists to A/B testing and using proper coding techniques, the Guide is a glimpse into this growing world of pay-per-click.

 "Each and every business can benefit from a good Paid Search campaign," said Joe Soltis, author and Director of Paid Search at Fathom SEO. "With so many strategies and tactics that a company can employ in a Paid Search campaign, it's best to have a solid understanding of what Paid Search is and the top techniques to use."

The Guide gives 10 detailed tips that Fathom SEO uses to make landing pages simple to increase conversion rates, how to optimize landing pages, and how to determine what time of day to run pay-per-click ads.

"These tips allow a company to employ tactics that can dramatically improve their Return on Advertising Spend," Soltis said. "You can literally watch the return from your Paid Search campaign skyrocket. It's all about determining which combination of techniques will best suit your company's overall strategy."

The "Paid Search Best Practices: 10 Tips to SEM Success" Guide is available for complimentary download at http://www.fathomseo.com/paid-search-best-practices/.

About Fathom SEO:
Fathom SEO is a leading Search Engine Marketing firm specializing in Search Engine Optimization, Paid Search, Online Public Relations, Opt-in Email Marketing and Internet Video Production. We offer years of experience achieving success in Paid Search for clients across dozens of industries. Advertising Age magazine named Fathom SEO among the Top 20 Search Engine Marketing Agencies in 2006 and 2007, and PromotionWorld placed Fathom in the Top 10 Search Engine Marketing Firms in the world.