-- This Fall, the first annual Inbound Marketing Summit will feature Keynote speaker, David Meerman Scott, online thought leadership and viral marketing strategist.
-- Author of the best-selling marketing book, "The New Rules of Marketing & PR," Scott brings years of speaking experience and industry thought leadership to the Inbound Marketing Summit.
-- Held September 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square, Scott will speak to attendees about inbound marketing techniques that will help businesses leverage the Internet to grow your business.
-- Scott's presentation will focus on new marketing techniques that take advantage of social media, websites, news releases, ebooks, and viral marketing. The presentation is based on the premise that people are searching for and purchasing products and services in the age of the Internet and Google very differently than in the past. The session will equip attendees to re-evaluate their marketing programs to recognize and take advantage of this fact.
-- The theme of the Inbound Marketing Summit is inbound marketing and the way businesses are searching and buying products online. The content will span a variety of topics ranging from search engine marketing (SEO), closed loop marketing, viral marketing, blogging for business, to marketing analytics.
Multimedia Elements:
David Meerman Scott's blog
David Meerman Scott's website
Inbound Marketing Summit Registration
Inbound Marketing Summit Sponsorship Opportunities
Inbound Marketing Summit Blog
Quote, attributable to David Meerman Scott
"Marketing has changed. It's no longer about pushing out your company information or product with cold calls and direct mail, but rather interacting directly with your target buyer through your website and social media. This event will help marketing executives understand this and they'll come away with concrete advice and guidance on the tips and tricks they need to know to be successful in today's marketplace."
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