With so many companies out there promising to deliver favorable SEO results for your real estate website, it may seem overwhelming to decipher the reputable ones from the spammers. Before putting your trust into a company, here are some key misconceptions to look out for:
1. Terms like link-builders, reciprocal linking campaigns, and “three-way links” are all red flags when it comes to SEO. These terms are actually alias for spam, spamming, intentional spam, and spam in general.
2. Be logical: how do you build quality links to a low quality site, and what good would it do if you did? Consider your site from the visitor’s point of view.
3. If it sounds too good to be true, just as in life, in SEO it is, too.
4. There is no easy way, no trick, no secret sauce; the only techniques that really work involve strategy, technology, and execution that are seamless, perfect, and sensible, and this is not a trick. SEO requires a tremendous amount of tedious work done by well-trained professionals who charge for their services.
5. E-mail crusades-although typically effective-are spam if they do not contain real, worthwhile content and the prospects are chosen at random. This practice may lead to competitors tattling to the search engines about your indiscretions.
6. The only long term solution is hard work-real, relevant content, perfectly formatted and widely syndicated.
Be very careful-the same techniques that the best of us use to help our clients, can also be used against you. Never do business with anyone who cannot do what they say they will do for you for themselves; asks you to “trust them,” without a full explanation of their methods and why/how they work; and those who are not forthcoming with answers in fear of scrutiny.
Israel Rothman is an Internet advertising consultant who writes for several online magazines. Rothman has been a pioneer in Social Media Marketing as a method of intentional search engine placement for over 800 companies during the last 10 years. He is CEO and founder of SocialMediaSystems.com LLC.
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