We think that if this click fraud problem is going to go away, we are going to need more than good analytics. We believe that it is a multi-faceted problem and requires a multi-faceted solution; a solution more complex than simply trying to provide evidence.
As the click fraud debates rage on, are you caught in the middle?
On one side you have the pay per click (PPC) vendors telling us they catch 100% of click fraud in their "black boxes".
On the other side you have click fraud auditing services scaring the pants off us with quotes like "up to 50% of all clicks are fraudulent". They then offer you their solution.
But do they really have the solution?
We reckon click fraud is a multi-faceted problem and requires a multi-faceted solution. Not just analytics.
Click Sentinel is here to provide a middle ground for fighting click fraud on a multi-dimensional level. |
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