Today launched a robust comparison shopping tool that scours both retail and travel Web sites, combining two Internet activities into one simple application. SmartShopper is a free, easy and safe desktop program that delivers a list of competitive deals from trusted merchants in the browser sidebar. Users only need to download SmartShopper once and the smart tool works like a full-time personal shopping assistant. When users actively shop for a specific product or travel itinerary, SmartShopper identifies exactly what they are looking for and intelligently appears in a separate browser pane with other matching, competitive offers.

Instead of having online consumers browse one site at a time to compare prices, SmartShopper searches more than 13,000 sites, uncovers hidden bargains and allows for direct price and product comparisons. Users looking to buy consumer products or make travel arrangements can access the best available deal from thousands of vendors automatically delivered to them. With a few clicks, users can buy from their trusted brand of choice.

"SmartShopper solves the primary problem of traditional online shopping – time-consuming search through multiple sites just to ensure you`re making the right decision,” said Ziv Eliraz, vice president for strategic alliances at SmartShopper. “SmartShopper harnesses the true potential of e-commerce by delivering simple desktop software that makes order out of the scores of similar vendors, avoiding irrelevant promotions and delivering an enhanced level of comfort and convenience to online shoppers."

By leveraging strategic partnerships with well-known retail and travel brands such as Shopping.com, Epinions and ebookers.com, SmartShopper can deliver dramatically lower prices and hard-to-find deals.