Intelligent copywriting by someone who knows marketing - I was the Director of Marketing for International Paper and Leica Cameras - search copywriting is a nuanced speciality requiring sleuthing for potent words and wonderful writing throughout the site.

Often people think that mechanics are the key to making a site come up high in Google. They think about meta-tags and hyper links, HTML… all the navigation stuff. Actually, today TEXT is the dynamite that blows a website up to the top! Carefully crafted text that is engaging and elucidating wins the algorithmic wars.

Sure, there are all sorts of tricks I have in my toolkit to push the Google-ometer up (like using keywords in illustration captions, lots of bulleted lists with keyword headings, etc) but my real passion is providing searcher-relevant copy that has a singular purpose – solid, cohesive information provided to readers in a clear, concise manner.