Press Releases

Press Release Tips and SEO for your Press Release to be Addressed in Business Wire’s FREE Webinars,

Business Wire - Mar 13, 2010

Description

NEW YORK--(BUSINESS WIRE)--Business Wire’s free award-winning webinar series closes out the month with a salute to best press release practices and Black History Month and kicks off in March with a special edition on “Getting Your News Noticed: Advanced Press Release Tips and Tricks.” The series continues with practical sessions on getting the most out of your press release efforts. All webinars are FREE.

“We’re happy to share best practices to help leverage their budgets for the best outcomes.”

“All our clients are trying to squeeze the maximum value out of each press release,” said Monika Maeckle, Vice President of New Media for Business Wire. “We’re happy to share best practices to help leverage their budgets for the best outcomes.”

The free webinars, attended by thousands of professional communicators since the series inception last year, are archived at Business Wire’s website.

Business Wire’s upcoming webinar schedule follows:

Friday, February 26, 2010

Media and Public Relations Best Practices Webinar

10 AM Pacific / Noon Central / 1 PM Eastern

This 90-minute session will provide insights into success for public and media relations practices from the corporate, small business and government perspectives. The webinar launches Business Wire and Black PR Wire’s 2010 Minority Leadership Series, which will be used to showcase the best of multicultural services and practices used by business professionals in the country.

Panelists:

Racquel White, Communications Director, The Coca-Cola Company Eurasia and Africa Group

Althea Harris, Assistant Director for Marketing and Outreach, Area 1, U.S. Small Business Administration (SBA)

David Rudd, Vice President, The Axis Agency

Moderator:

Bernadette Morris, President and CEO, Black PR Wire

Co-Presenter:

Raschanda Hall, Global Media Relations Manager, Business Wire

RSVP: https://www1.gotomeeting.com/register/416972264

Thursday, March 4, 2010

Getting Your News Noticed: Advanced Press Release Tips and Tricks

10 AM Pacific / Noon Central / 1 PM Eastern

In this session, we'll share tips on getting your news noticed. How to stand out? How to get your press releases found, seen and shared? This practical session will touch on SEO and alternative distribution channels.

Host: Clint Howell, Senior Account Executive and New Media Specialist, Business Wire

RSVP: https://www1.gotomeeting.com/register/352428313

Thursday, March 18, 2010

Turbo Charge Your Press Release: Reach More Readers with Business Wire's Upgraded Distribution

10 AM Pacific / Noon Central / 1 PM Eastern

Join us for a webinar that will explore Business Wire's new "global-mobile-social" initiative. Learn about new mobile and social media elements, the increased audiences and online outreach included, and what you need to do to take advantage of the new tools. NOTE: This webinar is geared to Business Wire clients, but is open to others.

Hosts: Jennifer Saragosa, Senior Account Executive, Business Wire Boston

Monika Maeckle, Vice President of New Media for Business Wire

RSVP: https://www1.gotomeeting.com/register/246520857

Wednesday, March 31, 2010

Search Engine Optimization for your Press Release

10 AM Pacific / Noon Central / 1 PM Eastern

In this webinar, we'll show you how to apply Search Engine Optimization (SEO) to your Press Release using proven techniques, tips, and tools. This is a practical session on maximizing your press releases' chances of being found, seen and shared online.

Host: Joseph Miller, EON Product Manager

Clint Howell, Senior Account Executive and New Media Specialist, Business Wire

RSVP: https://www1.gotomeeting.com/register/670590153

To listen to archived webinars, click on the links below.

Search Engine Optimization for Your Press Release

http://bizwire.pr/seo4urpr

Social Media and Public Companies: What to Do?

http://bizwire.pr/socmedpubcos

To Tweet or Not To Tweet Your Press Release

http://bizwire.pr/totweet

Case Study Insider: Behind the Scenes of Successful Press Releases

http://tr.im/pUfq

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

Source:
http://www.marketwire.com/press-release/Learn-How-to-Market-Your-Small-Business-Online-NASDAQ-VPRT-1166741.htm

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