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Market Insight Corporation Selects Beijing Tomorrow Consulting for Search Engine Marketing to China’s Consumers,

Market Insight Corporation - Mar 30, 2010

Description

PALO ALTO, Calif.--(BUSINESS WIRE)--Market Insight Corporation today announced an agreement with Beijing Tomorrow Management Consulting Corporation. The decision is a key step towards establishing a unique consumer research model in China.

“Tomorrow Consulting is in a unique position to help us with search engine marketing (SEM) that fits the special considerations of high quality market research.”

During 2009 Market Insight Corporation, the company behind MyProductAdvisor.com, developed a Chinese version of its powerful consumer facing web site that has generated US market intelligence for the past 7 years. “In 2010 we will begin careful collection of natural, relevant, broad scope shopper preferences in China,” said Rich Falcone, President & CEO of Market Insight. “Tomorrow Consulting is in a unique position to help us with search engine marketing (SEM) that fits the special considerations of high quality market research.”

Mr. John Zuo will lead Tomorrow Consulting’s activity with Market Insight. Mr. Zuo is a respected expert in SEO/SEM, CRM, and ERP with 15 years experience providing services for client companies that include Oracle, Citibank, and China Mobile. “We are proud to lend our local market expertise to Market Insight,” said Mr. Zuo. “Our SEM proficiency is carefully blended with sophisticated market research expertise.”

Dr. Meng Su of Peking University in Beijing is a marketing professor and chief advisor to Tomorrow Consulting. He will act as lead advisor on the company’s work with Market Insight. “In the US, enterprise clients recognize MyProductAdvisor.com as a unique source of consumer market intelligence,” said Dr. Su. “The ability to collect large sample data from shoppers in real-time is beneficial to China’s rapidly developing consumer population.”

MyProductAdvisor.com is a winner of the prestigious American Marketing Association’s EXPLOR award recognizing “the most innovative use of technology in applications that advance market research.”

About Market Insight Corporation (MyProductAdvisor.com)

MyProductAdvisor.com is a consumer facing website that provides a real-time portal into the minds of consumers. This real time service empowers shoppers through a process that gathers their preferences for specific product attributes. MyProductAdvisor.com delivers unbiased buying recommendations to the shopper, and the preferences it collects fuel a powerful consumer intelligence system. Enterprise companies utilize the intelligence as a unique measure of shifting consumer sentiment. Market Insight Corporation, the company behind MyProductAdvisor.com, was established in 2003, and is led by recognized industry executives. The company is based in Palo Alto, California, USA.

www.myproductadvisor.com

                   

www.marketinsightcorp.com

About Tomorrow Consulting Corporation

Tomorrow Consulting is a leading management consulting company in Beijing, China, specialized in integrated marketing and IT solutions. As a division of the company, Tomorrow Marketing (TM) provides various marketing-related consulting services for international companies to quickly enter Chinese market or accurately understand Chinese consumers. TM specializes in quantitative, data-driven, and IT-based marketing techniques including Marketing Research, Search Engine Marketing, Personalized Marketing, and Database Marketing.

www.tomorrow-consulting.com

Source:
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