About - Searchmetrics, Inc.

Volker Smid, CEO
1100 Park Place, Suite 150 | San Mateo, California, 94403

Although the company was founded in 2005, the idea for Searchmetrics originated in 2001 as founder and CTO Marcus Tober finished his diploma thesis in computer science.

At the same time, Marcus also worked for a large online price-comparison websitea very competitive industry. Saving time through automation and using data to gain an advantage over competitors was absolutely key.

Marcus focused on automating SEO tasks like crawling competitors, backlink analysis, rank tracking and content optimization manual tasks that detracted from time he could spend on more creative analysis. That early experience with SEO became the driving force behind Searchmetrics.

 

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