Best Contextual Advertising Networks
Evaluation Criteria for Best Contextual Advertising Networks
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Best Contextual Advertising Networks - July 2014

RANK COMPANY NAME YEAR FOUNDED REVENUE FULL TIME EMPLOYEES ACTIVE CLIENTS CLIENT RETENTION RATE PRICING CLIENTS Overall Score Composite score based on criterias and quality of work observed.
0100
GVGE
Size Of NetworkNetwork's overall size of advertisers.Diversity Of NetworkNetwork's overall diversity amongst advertisers.TargetingNetwork's ability to create targeted advertising campaigns.Publisher ControlsNetwork's functionality and ease-of-use in their publisher controls.Reporting MethodsNetwork's ability to provide accurate and useful reports. Change in Rank Indicates shift in rank from previous month's rank.
1st Award
VJG Interactive

Gaurav Sabharwal 315-642-4730_ Visit VJG Interactive File A Complaint
Commend This Vendor
2006 Over $10 million Above 100 200+ 98% L Circuit City, Studio 8, Werth Reality, ACE Hardware, Subway
99.4%
100 98 100 99 100 - More Info
2nd Award
ResultLinks

Irvine, California Michael Rosenberg 866-394-1786_ Visit ResultLinks File A Complaint
Commend This Vendor
2008 $3 million - $4,999,999 26 - 50 100+ 86% M Gatorade, DirecTV, Paramount, Warner Bros, Autobytel
99.6%
99 100 100 99 100 NC More Info
3rd Award
Vibrant Media

New York, New York Doug Stevenson 646-600-7012_ Visit Vibrant Media File A Complaint
Commend This Vendor
2000 Over $10 million Above 100 100+ 97% H Unilever, Microsoft, Chrysler, Warner Brothers, AT&T
99%
100 99 97 99 100 NC More Info
4
Infolinks

Palo Alto, California Shay Klapper 212-201-7481_ Visit Infolinks File A Complaint
Commend This Vendor
2007 Over $10 million 51 - 100 79 99% M Scribd.com, Chacha.com, Investopedia.com
100%
100 100 100 100 100 +1 More Info
5
Kontera

San Francisco, California Mitchell Blickman 917-606-1588_ Visit Kontera File A Complaint
Commend This Vendor
2003 Over $10 million Above 100 15000+ 98% M Ford, Microsoft, BestBuy, Bank of America, Kellogg\'s
99.8%
100 100 100 100 99 -1 More Info

Evaluation Criteria - How We Identify The Best Contextual Advertising Networks in US

The independent authority on Search vendors, topseos.com, evaluates and ranks the best contextual advertising companies in the Search marketing industry. Companies providing contextual or in-text advertising services to advertising publishers are evaluated based on a rigorous evaluation process developed since the inception of topseos.com in 2002. Our goal, through our rigorous evaluation process, is to identify the service providers that are most efficient at providing relevant contextual advertising services to their customers.

topseos.com identifies companies as the best based on five areas of evaluation. These areas include the size of the network, the diversity of the network, targeting, publisher controls, and reporting methods.

Size of Network refers to the number of advertisers in the network for contextual advertising. Do they have a large number of advertisers available to them? Are they quality advertisers who provide value to the network?

Diversity of network focuses on the variety of advertisers and publishers in the network in a variety of industries and niches. Is there a wide variety of industries represented in the database or is it overly dominated in one aspect or another?

Targeting looks into the network’s ability to created targeted advertising campaigns based on the content of the pages where advertisements are being displayed. What methods and technology does the serviced provider use to target viewers?

Publisher controls are evaluated to better understand what control a publisher has over their advertising campaign and how useful the controls are.

Reporting methods are scrutinized to evaluate the reports generated for customers. Do the reports provide information which is relevant to the customer? What information is presented in the reports? Is this information particularly useful to the customer and presented in an efficient manner?

General Queries

  • What type of needs analysis was conducted before work initiated?
  • What type of a ROI were you anticipating, what was achieved and in what time frame?
  • What would be 3 things you would change about your experience?
  • What was your total investment?
  • Rate your overall experience (1-10; 10 being the highest).

 

Project Specific Queries :

  • How easy was it to implement the advertising into your platform?
  • Have you had contact with your service provider? If so, how did they handle the communication?
  • How relevant have you found the advertisements?
  • Over the last three months, how effective has the contextual advertising been?
  • Have you had any complaints from users of your website over the contextual ads?