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Our Selection Process For
Best Contextual Advertising Networks
Our Selection Process For
Best Contextual Advertising Networks

Last updated: March 1, 2024

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Best
Top 5 Contextual Advertising Networks

Best Contextual Advertising Networks - March 2024

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Size of Network

Size of Network

Diversity of Network

Diversity of Network

Targeting

Targeting

Publisher Controls

Publisher Controls

Reporting Methods

Reporting Methods

Overall Score

0
100
 
G
VG
E
 

Change in Rank

DMA | Digital Marketing Agency DMA | Digital Marketing Agency
Talk to a Representative: 800-569-2754
Key Facts For DMA
  • Major Clients:
    Jet.com, TripAdvisor.com, Kohler, Williams...
  • Year Founded:
    2002
  • Fulltime Employees:
    80+
  • Active Clients:
    500+
  • Revenue:
    Above $10 million
  • Client Retention Rate:
    96
  • Pricing:
    M
  • Website:
    www.digitalmarketingagency.com
Request A Quote
Reviews (115)
Positive Review 115 Reviews
i have been cheated
It's unfortunate that many fell victim to the...
Tracy Lazor
Positive Review
They fully comprehend our business and our goals.
DMA has done well during the collaboration, d...
Donna Benett
Positive Review
They are constantly available and reachable.
DMA has assisted us in improving our Google r...
Susan Wood

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Arcane Marketing Arcane Marketing
Talk to a Representative: (208) 938-5988
Key Facts For Arcane Marketing
  • Major Clients:
    SelectHealth, Line-X, Copag, Headsets Dire...
  • Year Founded:
    2015
  • Fulltime Employees:
    30+
  • Active Clients:
    100+
  • Revenue:
    $3 million - $5 million
  • Client Retention Rate:
    98
  • Pricing:
    L
  • Website:
    www.arcanemarketing.com
Request A Quote
Reviews (24)
Positive Review 24 Reviews
Great place that is very innovative and court...
Samuel Bird
Positive Review
Nate and Chad are two that definitely have th...
Jeremy Andra
Positive Review
We used Arcane Marketing to build and launch...
Pam Johnson

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

GumGum, Inc.
Talk to a Representative: 844-522-7270
Key Facts For GumGum, Inc.
  • Major Clients:
    Jeep, Amazon, Vodafone, Target, Unilever,...
  • Year Founded:
    2014
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    20+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    84
  • Pricing:
    M
  • Website:
    www.gumgum.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Strong Performers
4
2004
$10 million - $50 million
250 - 500
1000+
95
H
PROCTER & GAMBLE, MACY?S, LG, MetrixLab, Cardlytics, Placed
96
98
97
100
96
97.4%
NC
Kargo Global, Inc. Kargo Global, Inc.
Talk to a Representative: 212-979-9000
Service Offerings:
Key Facts For Kargo Global, Inc.
  • Major Clients:
    PROCTER & GAMBLE, MACY?S, LG, MetrixLab, C...
  • Year Founded:
    2004
  • Fulltime Employees:
    250 - 500
  • Active Clients:
    1000+
  • Revenue:
    $10 million - $50 million
  • Client Retention Rate:
    95
  • Pricing:
    H
  • Website:
    www.kargo.com
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

SmartFrame SmartFrame
Talk to a Representative:
Key Facts For SmartFrame
  • Major Clients:
    Confidential
  • Year Founded:
  • Fulltime Employees:
  • Active Clients:
  • Revenue:
  • Client Retention Rate:
  • Pricing:
  • Website:
    smartframe.io
Request A Quote
Positive0% Write Review

 

Negative0% Write Review

 

Neutral0% Write Review

 

Size of Network

Diversity of Network

Targeting

Publisher Controls

Reporting Methods

Evaluation Criteria: Best Contextual Advertising Networks
Size of Network
Size of Network # of Active Advertisers
When searching for a contextual advertising service, both parties are often looking for a network which contains a large number of advertisers in addition to publishers in order to establish a powerful ecosystem for advertising. Our analysis focuses on the overall size of the network in terms of both advertisers and publishers to ensure that both parties will be able to find other parties interested in working with them.
Diversity of Network
Diversity of Network Variance of Advertisers
The diversity of a network is a key factor to the success of contextual advertising to ensure that advertisers will be able to find publishers and vice versa. A network does not function effectively if there is a lack of those which have the type of content or the type of ads which are relevant to the other. Our analysis delves into the variety of both advertisers and publishers which can be found through channels in the network.
Targeting
Targeting Reach Your Target Audience
The concept of targeting is crucial to an effective contextual advertising campaign. One of the main objectives of contextual advertising is to provide advertisements which are relevant to the content being produced by the publisher. As a result, we analyze the targeting strategies of each network to ensure advertisers are being matched to and distributed on channels and content which are contextually similar to their advertising message.
Publisher Controls
Publisher Controls Control Over Publishing
One of the most crucial components for the publisher involves being able to control what type of content can be displayed alongside the content which they are producing. Our analysis of publisher controls focuses on how much control a publisher has over what types of advertisers will appear on their website. This is to ensure content which doesn’t correlate with the values of the publisher doesn’t display next to their content.
Reporting Methods
Reporting Methods In-Depth Reports & Metrics
Contextual advertising services need to provide their clients with access to reporting features for them to be able to accurately determine the overall value produced through their campaigns. For publishers, it is important for them to have a visual indicator of how well ads are performing on their website alongside advice for improving conversions. For advertisers, it is important for them to understand how they perform on different publishers.
 
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Our Selection Process For
Best Contextual Advertising Networks
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