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Our Selection Process For
Best Enterprise PPC SaaS

Last updated: March 1, 2017

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Best

Top 5 Enterprise PPC SaaS

Best Enterprise PPC SaaS - March 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

User Interface

Features

Effectiveness

Support

Stability

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Boostability

Lehi, Utah

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

VJG Interactive

San Jose, California

Sabah Noor
844-318-9153
More info

Visit Website

2006

Above $10 million

150+

600+

98%

L

Subway, ACE Hardware, Werth Reality, Studio 8, Circuit City

 

100

 

99

 

100

 

100

 

99

99.6%

NC

 

3

iCrossing

Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

98

 

99

 

98

 

99

 

100

98.8%
Increased +2

+2

 
Strong Performers

4

Addion

Granada Hills, California

Ted Huffman
818-835-1515
More info

Visit Website

2009

$5 million - $10 million

90

2,000+

97%

M

Aktana, Anthem, Apmex, The Food Lovers, netSpend

 

99

 

98

 

97

 

100

 

98

98.4%

NC

 

5

Adobe Systems Incorporated

Las Plas, North Carolina

Mark Garrett
877-722-7088
More info

Visit Website

1983

Above $10 million

1000+

10000+

95%

H

Confidential.

 

98

 

99

 

96

 

99

 

97

97.8%
Decreased -2

-2

 
Evaluation Criteria: Best Enterprise PPC SaaS
User Interface Easy to Use Interface

During our analysis of enterprise PPC software as a service solutions we spend time analyzing the interface of the software. We compare the interface to those of other top platforms and the most common interface decisions which positively impact the use of the software. It is important for the interface to be intuitive from the start while providing the user with additional information on how to use the software.

Features Variety of Features

It is important for the platform to have a variety of features which allow for the user to create and maintain expansive pay per click campaigns. One of the largest requirements for enterprises is being able to manage and maintain a large number of campaigns effectively. We analyze the features and how they affect one’s ability to set up and manage multiple campaigns across different networks and different marketing strategies.

Effectiveness Quick Bidding Process

Many businesses rely on a software solution to ensure that their bidding process is working as effective as possible. We measure how well the software handles bidding based on live information and the guidance of the user. Time is spent understanding how the user can set clearly defined limitations on how to bid and how that information is used in order to create a bidding strategy that will meet their needs and expectations.

Support Quickly Responds to Clients

It is important for pay per click platform providers to ensure their clients will have access to knowledgeable and professional support personnel in the case of the software not functioning as expected. We spend time analyzing the support processes and experiences of those using the software in connecting with the support team for billing, technical, and account support issues and problems they encounter.

Stability Minimal Downtime Incidents

One of the most crucial elements of our analysis is into the stability of the software over the long-term. It is important for an enterprise PPC SaaS platform to consistently remain online and functional for users to manage campaigns in an ongoing basis. These platforms need to have a consistent uptime with as little maintenance or downtime as possible to ensure that users will be able to manage their campaign at all times.

 
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