topseos video evaluation
Our Selection Process For
Best Local PPC Companies

Last updated: February 1, 2017

Improve Your Rankings | Apply For Rankings | Evaluation Criteria

 
Best

Top 10 Local PPC Companies

Best Local PPC Companies - February 2017

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Campaign Analysis

Keyword Selection

Geotargeting

CPA Minimization

Creation of Effective Ads

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Bruce Clay

Moorpark, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

$3 million - $5 million

36

60

90%

M

FaceBook, Sportsmans Guide, LL Bean, Century21,

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

Boostability

Lehi, Utah

Kelly Shelton
800-261-1537
More info

Visit Website

2009

Above $10 million

465

7500+

92%

L

J.D. Power, Fieldstone Homes, Dexter Law, Alegria Shoes, Artbeats

 

99

 

98

 

100

 

99

 

100

99.2%

NC

 

3

VJG Interactive

San Jose, California

Sabah Noor
844-318-9153
More info

Visit Website

2006

Above $10 million

150+

600+

98%

L

Subway, ACE Hardware, Werth Reality, Studio 8, Circuit City

 

96

 

98

 

99

 

98

 

100

98.2%

NC

 
Strong Performers

4

Zero Company

Dana Point, California

S. Sakach
888-885-3995
More info

Visit Website

2000

$1 million - $3 million

27

105

96%

M

Consumer Packaged Goods, Ecommerce, Tech, Financial Services, Misc.

 

96

 

98

 

97

 

99

 

97

97.4%

NC

 

5

Adxotic Internet Marketing

St. Peters, Missouri

Chris
636-584-9661
More info

Visit Website

2013

$250,000 - $1 million

26

71

97%

L

 

95

 

99

 

97

 

98

 

96

97%
Increased +4

+4

 

6

Get Found First

Rexburg, Idaho

Michael Johnson
208-534-9800
More info

Visit Website

2008

$3 million - $5 million

14

45

98.5%

M

Select Shops, Inc Stores, North American Investigations, GearHead.com, Simplicity Collection Software

 

97

 

95

 

97

 

96

 

98

96.6%

NC

 
Contenders

7

New Jupiter Media

Keyport, New Jersey

Todd Rodenborn
732-374-3418
More info

Visit Website

2005

$3 million - $5 million

15

170+

95%

M

Coyle Hospitality

 

95

 

97

 

96

 

98

 

94

96%

NC

 

8

Customer Magnetism

Virginia Beach, Virginia

Aaron Leslie
800-610-7265
More info

Visit Website

2000

$3 million - $5 million

35

100+

92%

M

ECHO Inc., Sallie Mae, Armstrong, BeliefNet, FX Pro

 

94

 

95

 

97

 

94

 

97

95.4%

NC

 

9

iProspect

Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

94

 

96

 

94

 

93

 

95

94.4%
Decreased -4

-4

 

10

iCrossing

Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

93

 

95

 

95

 

91

 

94

93.6%

NC

 
Evaluation Criteria: Best Local PPC Companies
Campaign Analysis Identify Strong & Weak Points

During our evaluation of local pay per click management companies we spend time investigating their approach towards analyzing an existing campaign prior to determining the best course of action. It is important for the local PPC company to spend time understanding their client, their client’s past marketing endeavors, and their expectations in regards to being able to reach relevant online clients which are within their market.

Keyword Selection Select Effective Keywords

Local pay per click management companies stress the importance of selecting the right keywords. When reaching potential clients in a target location and market, it is important to better understand how they think in terms of the products and services they are looking for. Different regions and areas are going to have different methods of researching information online and it is important to take that into consideration when determining keywords.

Geotargeting Reach the Right Audience

One of the most critical components of the evaluation process is to ensure that campaigns are being created with some form of targeting to ensure those being served the paid advertising are within the target geographical area. It may also be important to cater the advertising strategy and message towards the target audience in order to deliver a message that will be relevant to and understood by the consumers in that particular area.

CPA Minimization Reduce Your Campaign Costs

It is important for local PPC companies to spend time finding ways to reduce the overall cost associated with turning a potential customer into a qualified lead and from a qualified lead into a paying customer. During our evaluation of local PPC companies we spend time investigating different strategies and methodologies which focus on reducing the overall cost per acquisition in order to make the advertising campaign much more efficient.

Creation of Effective Ads Build Ads Which Deliver

Having effective advertisements based on each individual marketing campaign is important to ensure those viewing the ads are going to have a reason to check out the offer. Different markets are going to have different expectations for products and services, therefore it is important for ad copy to be written with the target geographic audience in mind in order to improve the overall quality and performance of the ad campaign.

 
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