Our analysis of pay for performance online marketing companies spans across different marketing activities which are provided to clients as a means of increasing their traffic and customer exposure on the Internet. We analyze their ability to create competitive pay per click campaigns in major PPC engines in addition to their method of measuring the performance of the campaign compared to their structure of charging for services.
In addition to the pay per click component, our analysis covers the SEO component of an online marketing campaign. The online marketing firms which we evaluate during this process are analyzed based on both their on-page and off-page optimization methods and their methods for measuring and determining the cost of a campaign based on the performance they achieve. We analyze companies based on what they achieve organically.
While the core feature of pay for performance marketing campaigns is that payment is on contingency of achieved results, our analysis focuses on comparing the pricing models and structures that are provided by the online marketing companies. Having a fair pricing model ensures that the service will work for the client when there are results being achieved. We determine whether the pricing model is competitive compared to others in the industry.
One of the greatest concerns with the pay for performance model is the amount of time it takes to achieve results in both paid and organic search. We analyze how long it generally take online marketing companies to show measurable results to their clients and how much time it takes for them to reach their forecasted results. As online marketing companies hope to be paid for the work they do on a contingency basis, we ensure recommended vendors are consistent with their work.
On the other side of the analysis is how much effort, on average, the online marketing companies put into their campaigns. It’s one story for a vendor to obtain a lot of customers in a pay for performance model, it is another story if they are unable to actually achieve results with the effort they put forth. We analyze how much work they are putting into each individual campaign to ensure their clients will see measureable results in a respectable amount of time.