topseos video evaluation
Our Selection Process For
Best Pay For Performance SEO Companies

Last updated: February 1, 2016

Improve Your Rankings | Apply For Rankings | Evaluation Criteria

 
Best

Top 10 Pay For Performance SEO Companies

Best Pay For Performance SEO Companies - February 2016

UPWARD
TREND
DOWNWARD
TREND
NO
CHANGE
 
 

Rank

Company Name

Year
Founded

Revenue

Fulltime
Employees

Active
Clients

Client
Retention
Rate

Pricing

Major Clients

Other Core
Services

Overall PPC Expertise

Overall SEO Expertise

Pricing Model

Time to Results

Applied Effort

Overall Score

0
100
 
G
VG
E
 

Change in Rank

Leaders

1

Foxtail Marketing Lehi, Utah

Mike Templeman
800-273-2113
More info

Visit Website

2013

$3 million - $5 million

35

60+

97%

M

Actian, New Balance Shoes, Qualtrics, Entrata, Infusionsoft

 

100

 

100

 

100

 

100

 

100

100%

NC

 

2

WebiMax Camden, NJ

Ken Wisnefski
(877) 246-2040
More info

Visit Website

2008

Above $10 million

100+

400+

97%

M

Neopost, Blue Mercury, Quaker, Meredith, Carrier

 

100

 

99

 

100

 

99

 

98

99.2%

NC

 

3

OneIMS - Integrated Marketing Solutions Chicago, Illinois

Solomon Thimothy
800-716-5445
More info

Visit Website

2006

Above $10 million

50

1500+

92%

M

Best Western Suites, Hampton Inn, Quality Inn, Decision Point, LATAN

 

98

 

99

 

100

 

98

 

99

98.8%

NC

 
Strong Performers

4

Bruce Clay Moorpark, California

Bruce Clay
866-517-1900
More info

Visit Website

1996

Above $10 million

100+

200

90%

M

FaceBook, Sportsmans Guide, LL Bean, Weather.com, Century21

 

98

 

96

 

99

 

98

 

100

98.2%

NC

 

5

Crystone Adlington, United Kingdom

Mattias Kaneteg
+46-761961516
More info

Visit Website

2000

$3 million - $5 million

53

90+

80%

L

Confidential.

 

96

 

98

 

97

 

99

 

97

97.4%
Increased +5

+5

 

6

Netmark Idaho Falls, Idaho

Brandy Puetz
888-811-6072
More info

Visit Website

2007

$3 million - $5 million

15

50

91%

M

Experian, SelectQuote, Intellius, Hallmark, 5.11 Tactical

 

96

 

97

 

96

 

97

 

96

96.4%

NC

 
Contenders

7

WebpageFX Harrisburg, Pennsylvania

William Craig
888-449-3239
More info

Visit Website

1997

$5 million - $10 million

35

300+

99%

L

Northrop Grumman, Enterprise Rent-a-Car, Dover Downs Hotel & Casino, Ocean City, Victor

 

95

 

96

 

96

 

94

 

96

95.4%
Increased +1

+1

 

8

iCrossing Dallas, Texas

Nick Brien
214-210-6800
More info

Visit Website

1998

Above $10 million

55

100+

90%

H

Toyota, The Coca-Cola Company, The LEGO Group, Bank of America, Mastercard

 

95

 

96

 

94

 

93

 

96

94.8%
Decreased -1

-1

 

9

iProspect Boston, Massachusetts

Jeremy Cornfeldt
617-449-4300
More info

Visit Website

1996

Above $10 million

50+

150+

92%

H

Yellow Book, Allegis Group, Circuit City, Delta, Avis

 

93

 

95

 

96

 

93

 

94

94.2%
Decreased -4

-4

 

10

Resultrix Seattle, Washington

Gulrez Alam
425-502-6542
More info

Visit Website

2000

$3 million - $5 million

50

300+

87%

H

Asia Rooms, Corbis Images, Intel, Microsoft, DBS

 

91

 

94

 

93

 

93

 

95

93.2%
Decreased -1

-1

 
Evaluation Criteria: Best Pay For Performance SEO Companies
Overall PPC Expertise Verified PPC Experience

Our analysis of pay for performance online marketing companies spans across different marketing activities which are provided to clients as a means of increasing their traffic and customer exposure on the Internet. We analyze their ability to create competitive pay per click campaigns in major PPC engines in addition to their method of measuring the performance of the campaign compared to their structure of charging for services.

Overall SEO Expertise Verified SEO Experience

In addition to the pay per click component, our analysis covers the SEO component of an online marketing campaign. The online marketing firms which we evaluate during this process are analyzed based on both their on-page and off-page optimization methods and their methods for measuring and determining the cost of a campaign based on the performance they achieve. We analyze companies based on what they achieve organically.

Pricing Model Fair and Effective Pricing

While the core feature of pay for performance marketing campaigns is that payment is on contingency of achieved results, our analysis focuses on comparing the pricing models and structures that are provided by the online marketing companies. Having a fair pricing model ensures that the service will work for the client when there are results being achieved. We determine whether the pricing model is competitive compared to others in the industry.

Time to Results Find Your Results Faster

One of the greatest concerns with the pay for performance model is the amount of time it takes to achieve results in both paid and organic search. We analyze how long it generally take online marketing companies to show measurable results to their clients and how much time it takes for them to reach their forecasted results. As online marketing companies hope to be paid for the work they do on a contingency basis, we ensure recommended vendors are consistent with their work.

Applied Effort Larger Effort, Larger Success

On the other side of the analysis is how much effort, on average, the online marketing companies put into their campaigns. It’s one story for a vendor to obtain a lot of customers in a pay for performance model, it is another story if they are unable to actually achieve results with the effort they put forth. We analyze how much work they are putting into each individual campaign to ensure their clients will see measureable results in a respectable amount of time.

 
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