When investigating video SEO companies, we put a focus on the types of keywords which the video SEO company identifies at the start of the campaign. We understand the importance of identifying which keywords are most crucial to a client’s business and which ones are more probable of achieving results with. We investigate whether vendors target easier keywords or if they have experience in achieving results for competitive keywords.
Our analysis of on page elements within a video SEO campaign hones in on areas of textual content associated with the video, any particular elements which involve engagement, and ensuring that key areas of content contain the keywords associated with the video. The vendors which are recommended in our rankings have proven themselves to understand the fundamentals and more thorough aspects of on page optimization particular to video SEO.
Additional stress is applied to the various off-page aspects of a video search engine optimization campaign. We work to identify those vendors which have an in-depth understanding of what it takes to get a video to rank well across various video distribution websites in addition to major search engines. We analyze how much effort and expertise is placed into getting a video to rank well through aspects outside of the direct control of content.
The reach of a video SEO campaign is also an important aspect to ensure the video is made available to as wide of an audience as possible. Our recommended vendors understand how to get videos in front of relevant audiences which continue to grow over time. A part of this analysis also ties into the concept of the keyword analysis to ensure the correct keywords and audiences are being targeted to achieve the most optimal reach possible.
When it comes to the reporting of a video SEO campaign, we find it important to be granular in detail while also providing clients with some insight of recommended actions to take in the future. As many businesses rely on their online marketing companies to provide with the insight into the future, it is important to reports take into consideration the results that are achieved and the results which will be achieved over time.