Evaluation Criteria for Integrated Search
topseos.com evaluates and ranks the best in the internet marketing industry. The independent authority on search vendors, completes an in-depth analysis of every company on the list by looking into the processes of a company. topseos then contacts at least three clients of each company to obtain evaluations of the company from those who have directly worked with the company. The top 30 as rated by topseos.com are compiled to the list of the best.
Finding companies that can excel at handling your internet marketing campaigns can be difficult. Often times a company excels at one aspect, but the performance in others is lacking. It can be more cost effective to keep your internet marketing campaign under one roof. However, you should not have to sacrifice quality in order to do so.
In response, topseos provides a list of the best integrated search companies. Integrated search is the combination of all the different internet marketing services. Companies who want to gain visibility among consumers searching specific keywords should use a balanced blend of internet marketing strategies. The companies that are recognized by topseos as the best integrated search companies have excelled in needs analysis, keyword selection, optimization and ad coordination, cost per acquisition minimization, and reporting.
A few questions that we may ask clients of an integrated search firm to gauge their level of expertise are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• What analysis processes are in place to identify the competitive edges that can be obtained by a client through an internet marketing avenue?
• What is the level of competitiveness of the keywords ranked?
• How effectively can the vendor combine the use of different internet marketing strategies to make a more effective campaign?
• Did the combined efforts of the campaign help to produce higher quality results and reduce the marketing costs?
• How effectively do the reports communicate the progress of the campaign?
