Evaluation Criteria for Landing Page Optimization
topseos, the independent authority on search vendors, has done the research into the best practices of the landing page optimization processes. Since 2002, our research and rankings only show companies that have proven they are the best. Companies on our list have excelled in site analysis, strategy development, implementation, testing, and reporting.
Finding the right company for your needs can be a difficult process. How do you know that the companies that you are finding are providing quality service? Anyone can post statements on the web, but it’s the companies that back those statements up that are recognized by topseos. Every company is assessed based on five key areas of importance as recognized by topseos: site analysis, strategy development, implementation, testing, and reporting.
A few questions that we may ask clients of a landing page optimization firm to gauge their level of expertise are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• Did the vendor take the time to understand the current status of the client site?
• What are the typical landing page strategies of the vendor and how does that compare what others are doing in the industry?
• How does the vendor use this information to make changes to the strategy that is in place?
• Do these reports help to explain testing results and other page analytics?
• Does the vendor offer next steps solutions for the client?
