Evaluation Criteria for Pay Per Click Bid Management
topseos.com, the independent authority on search vendors, evaluates and ranks the best internet marketing agencies and software in the industry. To understand a business' experience using the service or software topseos will contact at least three clients of each company to obtain a client evaluation. Additionally topseos reviews the company's business practices and compares them against industry standards in order to compile a list of the best.
Using the best pay per click bid management software can make a big impact on your cost per click and cost per acquisition. Bid management software should continually adjust your bid to provide you the best rate to appear on paid search results. There are many good features of this type of software, but topseos has identified five that separate the best. These five key areas are: user interface, features, effectiveness, support, and stability.
A few questions that we may ask clients of a Pay Per Click Bid Management software firm to gauge their level of expertise are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries :
• Does the software have a clear understandable interface?
• Have you noticed improved click spend since implementing the bid software?
• Does the software provide information as to current competitor bidding?
• Does the vendor provide effective support for the software?
• How often are updates made to the software?
