Evaluation Criteria for Video SEO
The internet is no longer only about text, graphics and images and the latest trend online is that of videos. Bringing together the benefits audio, visuals and graphics, online videos are very attractive for web browsers. At the same time, online marketers feel this is a great way to intercept their target groups.
But the vastness of the net means that special efforts have to be made to ensure that your videos come up at the right time and place. The key to this is to adopt Video SEO strategies to make certain that web searchers can easily find your videos through search engines.
While there are a number of agencies that offer these services, it is essential to ensure that the campaign is one that not only gives your videos maximum exposure but that this exposure is also result-oriented.
Cutting through all the noise-makers, topseos’ evaluation system picks out the cream of the crop Video SEO firms. This evaluation process is specific to the strategies of Video SEO and works at identifying those firms who excel in this technology.
We get feedback from at least three clients of the firms we evaluate to understand their performance better. A few questions that we may ask clients of a video SEO firm to gauge their level of expertise are:
General Queries:
• What type of needs analysis was conducted before work initiated?
• What type of a ROI were you anticipating, what was achieved and in what time frame?
• What would be 3 things you would change about your experience?
• What was your total investment?
• Rate your overall experience (1-10; 10 being the highest).
Project Specific Queries:
• How are videos optimized for important key phrases? Are key phrases tagged?
• Are videos on the site being used as links to other content on the site or other portals?
• Are transcripts or other on-page copy provided for search engine indexing?
• Has a video sitemap been designed and put into place on the site?
• Has descriptive Meta Data been used for these videos?
