Topseos Books RSS

Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to ...

Thu, 11 Mar 2010 23:15:15 +0100

Drive Web traffic and take your business into the future

In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques.

Attention! gives you an educational and motivational guide to using social media to market your brand or business online....

Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to ...

Thu, 11 Mar 2010 23:13:05 +0100

Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book.

Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization....

Power Friending: Demystifying Social Media to Grow Your Business

Thu, 11 Mar 2010 23:10:59 +0100

Amber Mac wants to be your friend.

She may be a tech-savvy webpreneur, the popular host of TV shows and video podcasts, and an in-demand consultant and speaker, but if you ask Amber Mac about her strategy for success, she'll tell you she's just trying to be a good friend.

When it comes to social media-whether it's Facebook or Twitter or the latest video blog-the tools evolve quickly, the rules change rapidly, and the technology feels more and more complex. But making social media work for your company doesn't have to be complicated or expensive. In this compact yet thorough guide, Mac shows you how to effectively harness the online world to grow your business.

The secret: think of your audience as your friends and then treat them that way. The Power Friending approach is all about developing real relationships based on mutual respect and support. While you may never meet some of your online friends face-to-face, they still expect you to follow the established norms of friendship: be authentic, reach out, listen. And don't lie to your friends. These same rules apply when building a strong brand online.

Whether you're a blogger, a small company, a well-known global enterprise, or an aspiring queen of the Internet, Mac shows how to make the most of social networking tools, including:

- Targeting the right networks
- Feeding and seeding a community
- Authentically engaging with customers and fans
- Managing your online friendships on a daily basis and on a budget

This isn't a book of abstract theories or complicated strategies. Mac writes from personal experience: she built a huge fan base through social networking. She also draws on real-life and up-to-date examples to give you the information you really need in order to establish and maintain credibility and meaningful relationships online....

The AdSense Code 2nd Edition: The Definitive Guide to Making Money with AdSense

Thu, 11 Mar 2010 23:08:03 +0100

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people put their knowledge of Google AdSense to use and receive four and five-figure checks from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat....

Using Google AdWords and AdSense

Thu, 11 Mar 2010 23:05:27 +0100

Using Google AdWords and AdSense is a customized, media-rich learning experience designed to help new users master Google AdWords and AdSense quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to Google AdWords and AdSense. This book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help you achieve real mastery. The book and online content work together to teach everything mainstream Google AdWords and AdSense users need to know. This practical, approachable coverage guides you through mastering Google AdWords and AdSense topics including: " ...

Make Money Online: Roadmap of a Dot Com Mogul

Thu, 11 Mar 2010 23:02:31 +0100

Blogs.

They may have once been the realm of personal online diaries, but blogs have quickly become just as legitimate and influential as mainstream newspapers and magazines. Did you know that you can make a very healthy income from blogging? Do you want to make five figures every month? I can show you how.

My name is John Chow and my personal blog consistently makes over $40,000 a month. In this book, I describe exactly how I went from earning $0 to over $40,000 a month from just a couple of hours each day. I'll walk you through the process, step by step, uncovering all the secrets that other pro bloggers are too afraid to tell you.

What are you waiting for? Get out of the rat race and into the blogosphere!...

A Quick Start Guide to Online Selling

Thu, 11 Mar 2010 22:57:30 +0100

Anyone with access to a broadband connection can make money online. Unlike "bricks and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profitability and lower costs....

A Quick Start Guide to Mobile Marketing

Thu, 11 Mar 2010 22:55:50 +0100

Written for marketing practitioners who need to bring themselves up to speed on mobile marketing, this book explains the benefits of mobile marketing and its links with other forms of digital marketing....

A Quick Start Guide to Social Media Marketing: High Impact Low-Cost Marketing That Works

Thu, 11 Mar 2010 22:53:42 +0100

The internet and digital media have changed the fundamentals of marketing. The digital age has increased the power of consumers when making purchasing decisions, meaning firms must adopt a more customer-centric approach. In the digital world, marketing communication is concerned with creating relationships and promoting mutual value....

A Quick Start Guide to Podcasting: Creating Your Own Audio and Visual Materials for iPods, ...

Thu, 11 Mar 2010 22:50:58 +0100

Large and small businesses create an interest in their products and services by demonstrating them in videos online. Idea-based services use audio to talk to their customers. Even newspaper publishers have introduced podcasts....