Topseos Books RSS

The Complete Guide to Google Advertising: Including Tips, Tricks, & Strategies to Create a ...

Mon, 10 Nov 2008 13:23:30 +0100

Google has created numerous marketing and advertising products that are fast and easy to implement in your business today including Adsense, Adwords, and the Google APIs. This new book takes the confusion and mystery out of working with Google and its various advertising and marketing programs....

The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

Mon, 10 Nov 2008 12:52:55 +0100

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers....

Internet Marketing: A Practical Approach

Mon, 10 Nov 2008 12:47:15 +0100

Unique step-by-step guide to eMarketing operational tactics, including revolutionary ongoing, online, interactive case study ...

The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate ...

Mon, 10 Nov 2008 12:39:27 +0100

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company\'s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company\'s online marketing strategy. ...

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

Mon, 10 Nov 2008 12:29:31 +0100

The title of this book is Internet Marketing Revealed : The Complete Guide to Becoming an Internet Marketing Expert and it was written by Miguel Todaro. This book\'s publish date is September 2008 and it has a suggested retail price of $24.95. ...

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Mon, 03 Nov 2008 16:06:56 +0100

The world of digital media is changing at a phenomenal pace. Constantly evolving technologies, and their evolving uses, are transforming how we access information and how we interact and communicate with one another on a global scale.

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The Social Network Business Plan: 18 Strategies That Will Create Great Wealth

Mon, 03 Nov 2008 15:58:49 +0100

All of us know that users of the Web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue....

The Little Black Book of Online Business: 1001 Insider Resources Every Business Owner Needs

Mon, 03 Nov 2008 15:48:28 +0100

All in one Resource for Internet marketers: This is the only book where internet marketers in myriad fields and industries can acquire access to an itemized and categorized listing of tools to fuel online business. ...

Essentials of Marketing

Mon, 03 Nov 2008 15:39:51 +0100

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C\'s framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

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Blogging for Fame and Fortune

Mon, 03 Nov 2008 15:27:19 +0100

Up and running in a few hours with only a few dollars to start

From the best in the business, you learn how to create an eye-catching blog that reaps huge financial rewards—all within hours and with little to no financial investment!

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