http://www.topseos.com/rss/subscribe/f/research Tue, 02 Dec 2008 07:32:24 +0100 FeedCreator 1.7.2-ppt (info@mypapit.net) Tue, 02 Dec 2008 13:32:24 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5866 THE $1.6 billion online advertising industry is set to get a revenue injection from reluctant converts to the medium after a study of its effectiveness as a brand-building tool.... Mon, 01 Dec 2008 03:02:32 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5865 Dallas—Despite the cultural phenomenon of Facebook and MySpace, 55% of marketing executives surveyed by marketing services company Epsilon said they’re not too interested, or not interested at all, in incorporating the social networking sites into their marketing strategies.... Mon, 01 Dec 2008 02:52:50 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5864 Even though online consumers are spending less per transaction than a year ago, retailers have spent 33% more on search marketing through the first half of the fourth quarter, search marketing services firm SearchIgnite reports in a new study. ... Mon, 01 Dec 2008 02:47:29 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5863 Many believe businesses with an internet marketing strategy have more reasons than most to be confident of withstanding the economic downturn.... Mon, 01 Dec 2008 02:38:18 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5862 The majority of UK businesses are planning to spend more on their websites as part of their internet marketing strategies, new research has revealed.... Mon, 01 Dec 2008 02:34:48 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5813 British consumers seem to have responded well to retailers; internet marketing strategies, if the latest e-commerce Survey of Business is anything to go by. Conducted by the Office for National Statistics (ONS), the survey shows that online sales increased by 30 per cent in 2007 compared to the year before. ... Tue, 25 Nov 2008 00:47:09 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5812 US retailers are set to step up their online marketing efforts in the run up to Christmas, according to a study.... Tue, 25 Nov 2008 00:43:06 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5811 When times get tough, consumers cut back on non-essentials and turn in droves to financial websites. That is the word from a new comScore report, which shows an 800,000 visitor jump in traffic to the BBC News-Business website in September.... Tue, 25 Nov 2008 00:40:15 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5810 Online video is adored by consumers but the ads supporting video streams aren't according to several reports. Researchers have found that consumers tune out the ads and only begin paying attention once their clip airs. Enter a new solution from Keystream called SmartAd. The Software-As-As-Service (SaaS) platform is available for broadcasters, video publishers and marketers.... Tue, 25 Nov 2008 00:35:05 +0100 http://www.topseos.com/KnowledgeBase/index/ArticleDetails/arId/5809 New media including blogs, videogame ads and product placement, are gaining influence with consumers, particularly among the much-coveted 18-34 age group, but traditional media's influence remains steady.... Tue, 25 Nov 2008 00:24:37 +0100