Topseos Podcast RSS http://www.topseos.com/rss/subscribe/f/podcastCategory Tue, 02 Dec 2008 08:23:34 +0100 FeedCreator 1.7.2-ppt (info@mypapit.net) Tue, 02 Dec 2008 14:23:33 +0100 Constant Contact CEO Gail Goodman: Marketing in a Down Economy http://www.topseos.com/podcast/index/prDetails/prId/302 Gail Goodman is CEO of Constant Contact, a leading self-service email marketing company with over 220,000 customers worldwide. She joins Practical eCommerce's Kerry Murdock to discuss email marketing in... Wed, 26 Nov 2008 00:51:38 +0100 Trigger-Based Email Marketing Improves Sales and Customer Experience http://www.topseos.com/podcast/index/prDetails/prId/284 Trigger marketing is the next step for the critical ecommerce function of automated email communications. While traditional automated emails follow newsletter sign-ups and orders, trigger marketing sends... Tue, 18 Nov 2008 14:27:31 +0100 Use Double Opt In For Your Email List http://www.topseos.com/podcast/index/prDetails/prId/272 If possible, use double opt in for your email marketing lists. Your list will be smaller than if using single opt-in, but it will also be of higher quality. Mon, 10 Nov 2008 09:07:23 +0100 How To Get Started with Email Marketing - Captain Email http://www.topseos.com/podcast/index/prDetails/prId/251 Captain Email of CaptainEmail.com Wed, 05 Nov 2008 04:09:13 +0100 Ron Cates From Constant Contacts shares his secrets of email marketing http://www.topseos.com/podcast/index/prDetails/prId/235 Successful techniques for building an email list, renting a list? New laws for the Can Spam Act, Is there any circumstances that you renting a list, Tells us again briefly what the Can Spam Act is and... Wed, 29 Oct 2008 06:45:58 +0100 Looking to boost your email marketing campaign? http://www.topseos.com/podcast/index/prDetails/prId/212 http://www.imarketingmonsters.com is your one stop shop that will boost your email marketing campaign! We have compiled a list of over 20K Internet leads for you to market to! Not only will this site help... Wed, 22 Oct 2008 06:55:22 +0100 eMail Marketing Guru Ron Cates continues with Constant Contact Tips http://www.topseos.com/podcast/index/prDetails/prId/194 programming custom html campaigns over using the templates, How Constant Contact reports results side and how the open rate is a bit misnomer. tips for using pictures and graphics, turning on email authentication... Tue, 14 Oct 2008 12:34:47 +0100 Personalizing Your Email Newsletters http://www.topseos.com/podcast/index/prDetails/prId/175 Email marketing can work well if it is personalized. Personalizing email newsletters can help you form a connection with your customers. Tue, 07 Oct 2008 06:34:54 +0100 Email Marketing Metrics: Looking Beyond Open and Read Rates Whitepaper http://www.topseos.com/podcast/index/prDetails/prId/168 Listrak, a leading provider of email marketing solutions, has put together the following guide to email marketing metrics, including clickstream data, geo-tracking reports, visual overlays, heatmaps, and... Wed, 01 Oct 2008 05:50:02 +0100 Email Marketing Cleanup Tip http://www.topseos.com/podcast/index/prDetails/prId/155 Make sure to delete any old email addresses from your marketing list to ensure reliable delivery, and to keep off the black lists. Thu, 25 Sep 2008 03:27:48 +0100