<?xml version="1.0" encoding="ISO-8859-1"?><rss version="2.0"> <channel> <title>Topseos Podcast RSS</title> <description></description> <link>http://www.topseos.com/rss/subscribe/f/podcastCategory</link> <lastBuildDate>Fri, 10 Feb 2012 03:23:31 +0100</lastBuildDate> <generator>FeedCreator 1.7.2-ppt (info@mypapit.net)</generator> <pubDate>Fri, 10 Feb 2012 09:23:31 +0100</pubDate> <item> <title>Encouraging Email Subscriptions</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/701</link> <description>To encourage more email subscriptions on your standard email newsletter form or on campaign landing pages, consider (1) what motivates your potential subscribers; (2) decide what you want to communicate...</description> <pubDate>Tue, 12 Jul 2011 10:37:43 +0100</pubDate> </item> <item> <title>Emphasize Landing Pages</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/699</link> <description>Landing pages may be the most critical element in converting email traffic of any kind. The flow-through from the email tot eh landing page is critical. Enforce the marketing message and make visitors...</description> <pubDate>Thu, 30 Jun 2011 15:08:12 +0100</pubDate> </item> <item> <title>Stagger Emails and Newsletters</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/685</link> <description>Try to stagger both your general emails and your emailed newsletters so they are not appearing in your customers&amp;#039; email inbox on the same day. The send frequency depends on your business. If you...</description> <pubDate>Fri, 13 May 2011 10:22:57 +0100</pubDate> </item> <item> <title>Email Marketing vs. Newsletters</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/682</link> <description>Email marketing and newsletters are often considered the same thing, but businesses should consider them as separate components of an effective campaign. Try to use general email marketing to offer coupons...</description> <pubDate>Fri, 06 May 2011 14:36:52 +0100</pubDate> </item> <item> <title>About Welcome Emails</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/674</link> <description>A welcome email is like a face-to-face interview with your prospective new customer. Welcome emails get high open rates, so make the most of the opportunity by presenting attractive offers. A welcome email...</description> <pubDate>Sat, 09 Apr 2011 07:34:04 +0100</pubDate> </item> <item> <title>About Email Remarketing</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/671</link> <description>Email remarketing takes the traditional email-marketing concept and dials it up a few notches. When a consumer places items into an online shopping cart for purchase, but leaves the store before completing...</description> <pubDate>Fri, 25 Feb 2011 14:43:20 +0100</pubDate> </item> <item> <title>Email Strategies for 2011</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/662</link> <description>Prospecting and reactivation can contribute to growth for 2011. Email can be a powerful tool in both of these strategies. Acquiring new customers will be much more effective using a multi-channel marketing...</description> <pubDate>Mon, 14 Feb 2011 06:41:47 +0100</pubDate> </item> <item> <title>About Email Remarketing</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/654</link> <description>Email remarketing takes the traditional email-marketing concept and dials it up a few notches. When a consumer places items into an online shopping cart for purchase, but leaves the store before completing...</description> <pubDate>Tue, 21 Dec 2010 11:08:13 +0100</pubDate> </item> <item> <title>Send a Timely Confirmation Email</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/636</link> <description>After an order is placed, your customer is expecting to receive a timely, relevant communication from you verifying that the order was received. Failing to do so will produce doubt, and potentially spark...</description> <pubDate>Wed, 13 Oct 2010 02:43:41 +0100</pubDate> </item> <item> <title>Email: ‘Send Time Optimization’</title> <link>http://www.topseos.com/podcast/index/prDetails/prId/633</link> <description>There are better days and times than others for email campaigns, and individual customers are creatures of habit. A customer who opens your email at 6:00 p.m. is more likely to open other emails from you...</description> <pubDate>Fri, 08 Oct 2010 12:34:11 +0100</pubDate> </item> </channel></rss>
