Topseos Podcast RSS

All About Constant Contacts New Event Management Program

Thu, 24 Dec 2009 06:35:55 +0100

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Link Wheel Link Building Thoughts & Strategies

Thu, 24 Dec 2009 06:19:02 +0100

I’m sure by now most of you have either seen, heard or put in to action a “link wheel” of sorts into your SEO gameplan. Now some of you might be starting to worry about me and wonder why I’m bringing up this topic...

Product Reviews

Thu, 24 Dec 2009 06:12:53 +0100

Don't be afraid to ask your customers for product reviews. Studies show that even negative product reviews increase conversions...

Localize Site Content

Thu, 24 Dec 2009 06:11:23 +0100

Your ecommerce site should be as localized as your physical stores. Some retailers have hundreds of localized, micro-branded sites with content that resonates with local consumers...

Keep Social Media Strategy Relevant to Your Business

Thu, 24 Dec 2009 06:01:48 +0100

It is great to connect to customers through social media outlets, but just because Dell, Best Buy or other large corporations are using a particular site or a particular strategy doesn't mean it is relevant or feasible for your business. Be sure to develop your own social media strategy relevant to your particular business...

Videos Can Drive Sales

Thu, 24 Dec 2009 04:48:37 +0100

Product videos have great power to drive sales. Ecommerce merchant Lars Hundley said, “We typically get up to a 20 percent increase in conversion rate on products that have a video, and also a lower return rate at the same time...

Use Social Media Numbers to Your Advantage

Mon, 21 Dec 2009 13:54:39 +0100

Social media expert Dan Zarella notes that "the number of your social media fans and followers is publicly known, and you can use it to your advantage. There is a level of social proof that goes along with numerous fans and followers, and greater popularity gives you credibility that can further enhance your popularity...

Third-Party Certification Builds Trust

Thu, 17 Dec 2009 11:32:19 +0100

Here's a tip from shopping cart developer, Temi Odurinde, on how to build customers' trust, "Invest in third party security certification. There are quite a few shoppers out there who are still skeptical about buying online, and certification goes a long way to boosting a shopper's confidence in online shops...

Asking For Links

Thu, 17 Dec 2009 11:27:35 +0100

The most productive Internet link building comes from in-person encounters. Working within your professional and social circles, meetings can help to reinforce relevance for your website, which can help you decide to add a link, or not...

Use Creative Commons for SEO Value

Sat, 12 Dec 2009 12:28:55 +0100

If you have old imagery such as model or product shots which you are no longer using, consider submitting them to image-sharing sites under a Creative Commons license. It takes only a few moments, and others who use your photos will credit your company for the image and provide SEO value by linking to your site...