Topseos Podcast RSS

Display Advertising Can Boost Traffic

Wed, 23 Sep 2009 15:10:20 +0100

Two recent studies determined that display advertising can significantly boost search-engine-derived traffic, potentially making display ads as effective or even more effective than search engine marketing...

PPC: How Many Keywords Are You Using?

Fri, 11 Sep 2009 03:41:12 +0100

How many keywords do you have running in your pay-per-click campaign? If the answer is anything less than a few thousand, you're probably not taking advantage of the longtail game of the business....

How to Use Web Analytics and Multichannel Marketing to Improve Your Results With Paid Search

Sat, 29 Aug 2009 02:25:24 +0100

Learn about web analytics and the positive impact they can have on your company

Constantly Measure PPC Campaigns

Mon, 17 Aug 2009 15:00:27 +0100

Measuring and optimizing your paid search campaigns throughout their duration is critical. This allows you to evaluate strengths and weaknesses and determine what changes need to be made in order to reach...

Identify Negative Keywords

Sat, 23 May 2009 13:58:29 +0100

Identifying negative keywords can improve pay-per-click advertising performance and save you money. Negative keywords allow you to filter out unwanted traffic and only pay for clicks that have a higher...

Use Your Landing Pages Wisely

Wed, 11 Mar 2009 14:40:06 +0100

One important component to an efficient pay per click advertising campaign is to make sure the people who click your ads are landing on relevant pages. Don't make the mistake of linking all your PPC ads...

PPC and Blogging Legislation You Should Know - John Dozier

Fri, 06 Mar 2009 09:41:53 +0100

John Dozier, Esq., Dozier Internet Law, P.C.
http://cybertriallawyer.com

How The Top 3% of Search Advertisers Dominate Google AdWords

Wed, 25 Feb 2009 07:37:42 +0100

Richard Stokes, CEO, AdGooroo, LLC
http://www.adgooroo.com

Paid Search Is All About Keywords

Fri, 20 Feb 2009 08:42:09 +0100

Paid search is all about keywords. The more targeted keywords you have in your accounts, the more sales you are likely to realize from pay-per-click advertising. Invest just 10-20 minutes per day reviewing...

Great Ad and Web Copy Gives Your Marketing A Lift

Wed, 11 Feb 2009 11:58:58 +0100

Consider trying a few versions of your pay per click ad, and focus your attention on those ads that get the best click-through rates and keep refining.