http://www.topseos.com/rss/subscribe/f/podcastCategory Thu, 09 Feb 2012 20:59:26 +0100 FeedCreator 1.7.2-ppt (info@mypapit.net) Fri, 10 Feb 2012 02:59:26 +0100 http://www.topseos.com/podcast/index/prDetails/prId/695 Online merchant Dean Blakeslee recommends the use of video for paid advertising. 'Video seems to be a great way to generate traffic,' he said. 'Keywords are less expensive than on search... Tue, 14 Jun 2011 06:39:43 +0100 http://www.topseos.com/podcast/index/prDetails/prId/684 Create specific landing pages for your pay per click (PPC) campaign. These will help raise your quality score and reduce your daily expenses in PPC, as well as bring home more money due to a higher conversion... Fri, 06 May 2011 14:41:38 +0100 http://www.topseos.com/podcast/index/prDetails/prId/681 Jim and Dave interview the brilliant Laura Thieme. Laura will talk about Integrated SEO & PPC Tactics, Top 5 Things You Should Know about Google Adwords to Save Money & Increase ROI, The Importance... Fri, 15 Apr 2011 06:12:27 +0100 http://www.topseos.com/podcast/index/prDetails/prId/673 Create specific landing pages for your pay per click (PPC) campaign. These will help raise your quality score and reduce your daily expenses in PPC, as well as bring home more money due to a higher conversion... Sat, 09 Apr 2011 07:32:45 +0100 http://www.topseos.com/podcast/index/prDetails/prId/670 Don't just rely on the data that's available to you through your AdWords or adCenter dashboards. Get into your site's analytics software to measure other data points, such as bounce rate,... Fri, 25 Feb 2011 14:41:19 +0100 http://www.topseos.com/podcast/index/prDetails/prId/659 Re-configuring your AdWords account can result in more impressions, increased brand exposure, higher click and conversion rates, and lower cost-per-click and cost-per-conversion. One of the most important... Mon, 14 Feb 2011 06:30:22 +0100 http://www.topseos.com/podcast/index/prDetails/prId/653 Two new ad formats are now available for YouTube advertisers that allow viewers to choose the type of pre-roll ads they will watch. TrueView InStream allows viewers to skip an ad after watching the first... Tue, 21 Dec 2010 11:07:28 +0100 http://www.topseos.com/podcast/index/prDetails/prId/647 New Changes to Google Adwords including new YouTube Video Targeting Tool, implementing phone extensions and the Google Adwords Bid Simulator reaches a new level. Tue, 26 Oct 2010 16:26:33 +0100 http://www.topseos.com/podcast/index/prDetails/prId/641 David welcomes BG Theory founder Brad Geddes about How Adwords and paid search in general will be Affected by Google Instant, as Brad discusses his initial experimentation of Google Instant. Wed, 13 Oct 2010 06:18:26 +0100 http://www.topseos.com/podcast/index/prDetails/prId/635 Daniel Laury is an internet entrepreneur and member of the management team of LSF Network Group. Jamie and Daniel discuss , how to leverage your paid search and really make display work in your Cross Channel... Fri, 08 Oct 2010 12:49:52 +0100