Topseos Podcast RSS

Put Your Price in Your PPC Ad

Wed, 26 Nov 2008 00:43:46 +0100

When your goal is to sell, consider including your item's price right in the ad.

Getting Started With Google AdWords - Howie Jacobson

Tue, 18 Nov 2008 14:26:39 +0100

Howie Jacobson, Author, "AdWords for Dummies"
http://www.askhowie.com

Using Multiple Search Engines For Your PPC Campaign

Mon, 10 Nov 2008 08:58:32 +0100

Try using more than one search engine in your pay per click campaign to reach more searchers.

Consider Being More Negative About Your PPC Campaign

Wed, 05 Nov 2008 03:56:26 +0100

Consider spending some time each week selecting negative keywords, which will help to eliminate some useless impressions and streamline your campaign.

Pay-Per-Click Advertising: Try The Home Page For A Landing Page

Wed, 29 Oct 2008 06:32:48 +0100

Over the last couple years a lot of emphasis has been put on creating the perfect pay-per-click landing page. The overall landing page strategy is to create a clear call to action on the page and to have...

Finding Useful Keywords For Your PPC Campaign

Wed, 22 Oct 2008 06:26:13 +0100

Finding useful keywords and bidding on them is at the core of a successful pay-per-click advertising campaign.

TopTenWholesale.com CEO On Vertical-Search PPC Opportunities

Tue, 14 Oct 2008 10:18:32 +0100

Many ecommerce merchants run pay-per-click ad campaigns on the major search engines. But Jason Prescott, CEO of Toptenwholesale.com, argues that merchants can obtain a higher return-on-investment by advertising...

Pay Per Click Marketing - The Advantages of Using It

Tue, 07 Oct 2008 07:05:02 +0100

Pay Per Click marketing services are widely known as probably the most popular method of advertising on the Web. Many webmasters have benefited from it. It's a very inexpensive method, yet creates a considerable...

What is a Landing Page?

Wed, 01 Oct 2008 05:31:47 +0100

In this segment we cover what is and isn’t a landing page, why landing pages are important and the value a marketer may achieve by using specialized landing pages.

Using the Powerful "Negative" Keyword Option in AdWords PPC

Thu, 25 Sep 2008 03:19:32 +0100

http://www.InternetProfit.com.au Use negative keywords to improve AdWords ROI. Google best practice. Google training video.