Topseos Podcast RSS

Product Reviews

Thu, 24 Dec 2009 06:12:53 +0100

Don't be afraid to ask your customers for product reviews. Studies show that even negative product reviews increase conversions. To encourage customers to leave feedback, consider sending a follow up email...

Third-Party Certification Builds Trust

Thu, 17 Dec 2009 11:32:19 +0100

Here's a tip from shopping cart developer, Temi Odurinde, on how to build customers' trust, "Invest in third party security certification. There are quite a few shoppers out there who are still skeptical...

Keep Your Promises to Earn Trust

Mon, 12 Oct 2009 01:44:01 +0100

Earning a customer's trust is the best way to get a lifelong partner. One simple way to build consumer confidence is by keeping your promises. Be honest with your customers and never promise anything that...

Keep Your Promises to Earn Trust

Sat, 10 Oct 2009 05:33:38 +0100

Top Branding Tips for Small to Mid-Size Business

Sat, 03 Oct 2009 10:37:56 +0100

Gain a better understanding of the importance of brand marketing.

Good PR Can Help Grow Your Business

Wed, 23 Sep 2009 14:55:25 +0100

Public relations is the art of managing your business' public reputation through media engagement, and it is an important and often overlooked part of successful ecommerce marketing communications. The...

Live Up to Your Brand Promise

Sat, 12 Sep 2009 14:22:36 +0100

"Branding" means building an emotional and social connection with shoppers. Your brand is really your promise to your customers. Branding creates a relationship that can lead to many happy shopping...

Just Say "I'm Sorry"

Fri, 28 Aug 2009 14:18:43 +0100

When ecommerce businesses deal with customer complaints, the merchant will often say, "I apologize." It's professional, to-the-point and the standard, formal way of expressing regret. Or, is...

Search Engine Marketing Keep Your Site Alive With Content

Wed, 19 Aug 2009 14:47:18 +0100

http://www.DirectHorizon.com and Micheal McCoy Present Reputation Management And Internet Branding With Today's Topic: Keep Your Site Alive With Content Syndication. Go To: http://www.DirectHorizon.com<!--Session...

What Are Your Customers Saying About You?

Sat, 23 May 2009 14:11:02 +0100

Your customers are already using social media, and it's vital to know what they are saying about your company and products. Listen to not only what your customers say, but also where and when they...