Click Fraud Detective

Overview

In today’s business world, Internet advertising is a major and necessary component of the competitive marketing strategy of most companies. In recent years, many businesses have come to rely heavily or exclusively on attracting clients through their online advertising, allowing for unprecedented access of companies to customers.

Unfortunately, this rapid transformation of the marketplace has also spawned a far less desirable phenomenon: pay per click fraud (PPC Fraud). Unscrupulous competitors and publishers have devised multiple methods to use technology to gain unfair competitive advantages or to fraudulently line their own pockets with advertiser’s marketing dollars. Click Fraud Detective™ offers a sophisticated click fraud detection technology employing an advanced statistical scoring algorithm developed jointly by our expert web technologists and search engine marketing pay per click specialists, for the specific purpose of monitoring and detecting pay per click fraud and helping advertisers secure refunds due to click fraud.