Clicklab

Overview

Clicklab is a Miami-based firm that markets itself as the “first customizable web analytics service with built-in ROI tracking, score-based click fraud protection, and usability testing tools.” Although one could argue who was first, Clicklab is definitely a tool anyone who is concerned about click fraud in their pay-per-click ad campaigns should consider investigating. The tool also tracks ad campaigns in other settings such as email ad campaigns, banners, affiliate links, search engine results, and even offline advertising.

It is a robust tool, with many facets, that work together well as a package to give the user a reliable and accurate view of the seriousness of click fraud in PPC campaigns and many ways to detect and combat it. Clicklab software also includes an ROI tracking system and a number of other tools that the user can employ to determine if his or her ad campaign is reaching its goals.

As many web analytics tools are now doing, Clicklab concentrates in its website on click fraud, but its wider usage is a full array of web analytics and tracking. What really sets Clicklab apart from the competition is a theory it developed called the ESA/T process, that is a slightly different method of increasing ROI, taking the older idea of Total Quality Management and morphing it into ESA/T (Enhance, Select, Analyze, Test/Tweak). This alternative approach to working with ROI appears well worth investigating, particularly if the tried-and-true methods don’t seem to be working particularly well for your specific products or services. Detailed information on the process is available free via a white paper for account holders and other “qualified” prospects.