Conversion Ruler

Overview

ConversionRuler is a tracking and reporting service which determines the effectiveness of your web site marketing.

Why ConversionRuler?

* Track Pay-Per-Click Campaigns, Email Campaigns, Banner Advertising, Affiliate/Partner links, or any type of online traffic!
* Simple to set up, easy to manage, and gives you the information you need.
* Extracts keywords automatically to see how people reach your site.
* Features specifically for SEO, SEM, and PPC Professionals More ...
* Advanced functionality for offline sales and back office conversion reporting.

Conversion Ruler is set up to handle types of advertising other than pay per click, and especially targets email marketing campaigns, so it can be a useful tool for those who are interested in email marketing in addition to pay per click.

Although the website has a friendly, casual feel to it, and plenty of screenshots show you what information you will receive from tracking your advertising campaigns, Conversion Ruler’s descriptions of how to install tracking code, etc. into your landing pages and “thank you” pages are filled with jargon that novices may find difficult to understand.

Actions that can be tracked include clickthroughs, newsletter signups, catalog requests and orders, but others can be customized during setup of the program.

The techniques for setting up your advertising campaigns using Conversion Ruler are pretty much the same as those offered by other tracking services, but if you require assistance in setting up your campaigns, there is a $75 per hour fee charged.