Hit Tail Beta

Overview

HitTail was developed by a team at Connors Communications, a leading technology public relations and online marketing firm.

HitTail is currently available in two versions: the public beta and a premium offering. The full-featured premium service is available for any business looking to make the most of natural search efforts. In addition to HitTail, we have experience building our own in-house content management system, so we can help even the largest of enterprise customers.

Some of our more advanced offerings include:

* Competitive Analysis
* Natural vs. Paid Search Comparison
* Traditional Search Engine Optimization
* Dynamic Database Optimization
* Automatic Media Monitoring
* Writing Assistance
* Wiki Documentation on Search Philosophies
* Archived Weekly Reporting and Metrics
* Monthly Metrics
* Conversion Tracking

What Is It?

HitTail reveals in real-time the least utilized, most promising keywords hidden in the Long Tail of your natural search results. We present these terms to you as suggestions that when acted on can boost the natural search results of your site. It’s that simple.

Of course, HitTail is built with sophisticated algorithms and patent-pending technology that took our Chief HitTailer a while to develop.

But our hard work is your gain. And while we’re in beta, HitTail is actually free!

Our Goal is to Increase FREE Traffic

Most Web tools today isolate you from the data you need to improve your website from a natural-search point-of-view. By utilizing a radically improved method for managing long lists on the Web, HitTail zeros right in on that data, showing you every search hit that has led to your site and then pulls out the keywords. HitTail then uses sophisticated algorithms to pull out underperforming terms as suggestions, which you may or may not choose to move into your to do list and act on. The more you take action by writing about these promising topics, the more your site snowballs.

Google, Yahoo, MSN and ASK must give a small number of websites free traffic in order to keep their users coming back. This is known as natural, or "organic" search, and is the best deal in marketing. This website shows you how to get this free traffic by following a simple set of guidelines—a process known as HitTail. Read Chris Anderson’s article for background on the broader concept. The end result is reducing your reliance on paid keyword campaigns, while increasing actual traffic from qualified visitors.

The Long Tail Concept

The long tail is an economic concept that says the collective demand for less-popular items (in green) can exceed the all the most popular added together (in red). Online music stores are a perfect example because they can carry large collections of music just as easily as just a small selection. The product is digital and there are no inventory issues. So, the pay-per-click industry is now using this concept to encourage you to run ever-larger keyword buys. Their inventory of obscure, yet valuable keywords is inexhaustible. But the dirty secret of keyword marketing is that the longtail concept applies even better to un-paid search, and can eventually free you from your paid keyword campaigns. How?

The HitTail Process

Most Web tools today isolate you from the data you need to improve your website from a natural-search point-of-view. By utilizing a radically improved method for managing long lists on the Web, HitTail zeros right in on that data, showing you every search hit that has led to your site and then pulls out the keywords. HitTail then uses sophisticated algorithms to pull out underperforming terms as suggestions, which you may or may not choose to move into your to do list and act on. The more you take action by writing about these promising topics, the more your site snowballs.

The Snowball Effect

HitTail identifies the exact correct terms to improve your website’s search rankings. These terms are chosen for their ability to improve the most in the rankings, and to convert best. When you write about them, they add to the overall size and keyword diversity of your website, making them a permanent asset—instead of only a temporary campaign whose effect stops when you stop paying. Over time, the size and rankings of your site snowball. In the long run, this is the lowest cost and surest way to establish dominance within the multitude of market niches. This approach is equally effective for eBay merchants, emerging industries, and major markets with failing brands. How easy is it to get started?

Getting Started

You are one click away from getting started. We encourage you to go ahead and give it a try. We will not be charging for this service while it is in beta. After it is out of beta, we plan on continuing to provide free service for all websites whose traffic is under a certain limit. For sites which exceed that limit, we will offer hearty congratulations, and various reasonable options to continue using HitTail.