We are about taking a unique approach towards the analysis of comprehensive online marketing companies. Our analysis delves into how each online marketing vendor determines the needs and requirements of their clients and how the work to ensure the right expectation is set from the get-go. We recommend the vendors which truly encapsulate what we expect the absolute best SEO and PPC companies to be.
For both paid and natural search optimisation strategies we spend an ample amount of time analyzing and understanding how keywords are selected and organized. We analyze how much time a vendor spends in identifying and selecting keywords and what their strategies are for determining which keywords are going to be the best investment for in order to obtain legitimate and relevant leads for their customers.
Communication is a key aspect of any evaluation and our analysis of campaign coordination places a primary focus on how well coordinated and communicated a campaign is between different teams. With a large number of strategies and projects being implemented for each client, we understand the importance of having a team which is able to communicate effectively what they are doing and how it will affect other projects.
The overall cost per acquisition of the campaign is important to marketers as it is can be a metric for how their campaigns are performing as a whole and how individual components are performing in comparison to others. We analyze how the vendors measure and determine the CPA of a campaign and what strategies they leverage in order to reduce the CPA across both the organic and paid search channels.
The methods used by vendors to report the status and achievements of a campaign are an important aspect of our analysis. We ensure the vendors which we recommend for paid and natural search marketing endeavors are vendors which provide their clients with an in-depth look at how their campaigns are performing in addition to giving them insight on additional ventures which can generate additional success.