Change in Rank
Our approach to evaluating and ranking social media marketing companies involves understanding how much effort is placed into ensuring all communications in social media are made on a timely manner. When communicating with live individuals in social media, it is important to provide users with a sense of urgency in addition to making them feel as though they are getting the attention of an individual which cares.
Our brand management component places an emphasis on ensuring various aspects of branding are respected when creating and maintaining social profiles. Many businesses have strict standards for the types of messages and aesthetics which can be attached to the brand name. Our analysis takes into account the amount of care which is taken by the social media marketing companies to respect the branding.
Social media marketing professionals provide their clients with value in multiple ways. One of these ways is by consulting them in how to handle particular issues or events through social media. The companies which are featured in our rankings are taking the extra step to communicate their efforts to their clients while providing them with information about how they can get the most out of their social media initiatives.
The approaches taken by social media marketing companies in the United Kingdom are crucial as we seek to feature vendors which take great care in providing consistently effective social media campaigns. We spend time analyzing the type of methodology which has been developed, how that methodology came to be, and the part the methodology plays in how the vendor manages various social media clients.
Reach is an important element in our analysis to ensure the vendors we are actively recommending are capable of reaching large audiences with their messages. One of the main objectives of social media is to extend a brand’s reach as far as possible to relevant audiences. Our analysis ensures that the vendors being recommended have an understanding of how to reach the relevant audience and spread the message most effectively.