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Comprehensive Methodology & Analysis
Reach the right audience by hiring an experienced and trusted Search vendor.
The rankings we produce consist of SEO and PPC companies which understand the importance of not only setting the right expectation, but living up to it.
Our approach to evaluating and ranking online marketing companies involves examining the work produced by the competing agencies compared to the results achieved and the feelings and experiences of the buyers.
Tools & Important Information
Our spreadsheet can help you plan out your online marketing budget.
We have done the research and offer businesses the opportunity to find the best.
It is important to understand how long it will take to see results from your SEO.
Learn about the benefits of hiring an experience online marketing agency.
Expectations & Projections
Marketing Budget Distribution by Year
Over the course of our research we have seen an increase in the allocation of the average marketing budget of small and medium-sized businesses towards online marketing initiatives. As the Internet has become a major platform for many businesses a larger emphasis is placed on driving potential buyers to an online presence as opposed to marketing towards a physical location or phone sales.
We believe the marketing and advertising industry will continue to see a surge in businesses turning towards online marketing as opposed to traditional marketing and advertising efforts. In addition, with the expansion of mobile and the mobile web, we believe there to be a shift towards mobile marketing and advertising platforms. Social media will also continue to play a large role in expansion.
Online Marketing Budget Distribution by Industry
Alongside the expansion from traditional marketing endeavors towards a more digital and online approach, a number of industries which have often relied on traditional marketing will be making plans to expand their online presence over the next 10 to 15 years. Businesses within the healthcare and financial industries are searching for new ways to reach an online audience.
We've seen a shift from a consumer standpoint in regards to how consumers find those which they do business with. Even within the healthcare industry, a patient is likely to perform a search online for the nearest treatment center and will look for online tools in order to identify whether their provider is covered by their network, or if they need to travel towards another healthcare provider. This shift is expected to continue into the foreseeable future with the emergence of mobile devices.
Conversion Rates Compared Between In-House and Outsource
Online marketing is an industry consisting of a large array of solutions including search engine optimization, pay per click management, and reputation management. Due to the nature of the industry, many businesses opt to outsource their marketing endeavors towards providers which specialized in creating comprehensive online marketing strategies. These efforts ultimately save time and money as an in-house team would need to learn to work together in order to create a strategy as effective as one produced by an agency.
The costs for in-house marketing often go above those of an online marketing agency in addition to the added stress and the lack of performance as the in-house team looks for the right software and solutions to bring their plan together. We continue to hear from more businesses which opt to outsource their online marketing initiatives including major enterprises with internal advertising departments.
ROI Compared Between In-House and Outsource
While it is important to understand the costs associated with starting an online marketing campaign either through outsourcing or building an in-house team, it is also important to determine how long it will take to see a return on the initial investment. Online marketing agencies often have years of experience in producing an ROI and will often have a general understanding of when the client should expect to see a return.
With an in-house team, while individual team members may be well-versed with their role, it can often be a gamble in terms of when the team will produce a return. A "well-oiled" online marketing agency will have more experience in inter-office communications and can better understand how to improve performance in key areas to ensure that a return is achieved within the given timeline.
Time to ROI Achievement
Online marketing strategies are often very different between different industries. There are numerous variables which will affect the amount of time it takes for a business to realize a return on their online marketing investment. Many of these variables include the amount of the investment, the nature of the campaign in regards to how aggressive and ambitious the campaign is, and the size of the online marketing agency.
The chart to the right represents the averages we have seen in discussing the duration of online marketing campaigns with clients of the top online marketing companies within the rankings. For companies in Healthcare and Entertainment, there was a large divide in the average time it took to realize a return on their online marketing investment, often a result of different business plans and price points for their products or services.
2600 W. Executive Parkway
Lehi, Utah 84043
Boostability was created in January 2009 with the idea of creating affordable and effective SEO services for the small business marketplace. This was a revolutionary concept because SEO companies in general have avoided marketing to small businesses because they were not able to provide an effective service for the budgets that small businesses could afford and they were not able to deliver a scalable service that was profitable. Boostability founders saw this challenge as a tremendous opportunity, they set out to do what no SEO company has been able to do, deliver cost effective SEO services that produce results. Our primary operation is to partner with organizations that service small and local businesses and who want to provide quality SEO to their clients.
One Gateway Center, Suite 2600
Newark, New Jersey 07102
VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of their clients.
While they offer effective organic marketing strategies, VJG is able to handle a wide variety of projects including unique web designs, developing specialized platforms, and creating mobile applications and websites either for in-house use or aimed at clients and partners. We work with online marketing experts around the world to not only ensure a higher standard in professionalism, but to also ensure those working on our online marketing projects are experts within their region and line of work.
2541 Technology Drive
Elgin, Illinois 60124
For over 15 years JumpFly has been providing just one service – PPC Management. We’ve built and trained the best group of over 35 dedicated professionals available anywhere. At JumpFly, we are laser-focused on results while all working together under one roof just outside of Chicago. We understand how important your PPC investment and results are to your bottom line. This is exactly why our work is never outsourced and we focus exclusively on PPC and nothing else.
JumpFly has a spotless reputation in the digital marketing industry and is a Premier Google Partner and exclusive, Top-Tier Bing Elite Partner who professionally develops, implements and manages Google Ads, Facebook, Amazon, Bing and LinkedIn pay-per-click advertising accounts. Our company goal is to help clients achieve the best results possible while always being committed to customer satisfaction.
1705 N. Front St.
Harrisburg, Pennsylvania 17102
WebpageFX is a full-service Internet marketing, web design, and web development agency offering integrated web solutions for businesses around the world. With some of the brightest minds and most talented individuals in the industry, we provide exceptional results for all of our clients. Our team is made up of award-winning designers, developers, and Internet marketers, many of whom are Microsoft adCenter professionals, Google Adwords certified experts, Google Analytics certified consultants, ecommerce conversion specialists, certified application web developers, and experienced social media marketing pros. We know what works because we stay on top of the industry. For us, it’s not just a job — it’s a driving passion. And that passion has led to some of the best work on the Internet.