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Best Content Marketing Companies and Firms in Australia
Top 10 Content Marketing Companies in Austrakia
Best Content Marketing Companies and Firms in Australia- September 2017
UPWARDTREND
DOWNWARDTREND
NOCHANGE
|
Rank |
Company Name |
Year |
Revenue |
Fulltime |
Active |
Client |
Pricing |
Major Clients |
Other Core |
Needs Analysis 
|
Specialization
|
Keyword Analysis
|
Reporting
|
Targeting
|
Overall Score 0100GVGE |
Change in Rank |
1
2002
$3 million - $5 million
4
1000+
95%
H
Westpac, Commonwealth Bank, Australian Human Resources Institute, National Insurance Brokers, Mortgage & Finance Association of Australia
100
100
100
100
100
NC
2
2016
Under $250,000
50
90
87%
L
Mirvac, AVID, Little, TOGA, Satterley
98
100
99
98
100
NC
3
2003
$3 million - $5 million
5
1000+
95%
H
Datalabs, State Goverment Victoria, BUPA, CSIRO
97
99
100
98
99
NC
4
1999
$5 million - $10 million
5
1000+
93%
M
Optus, Australia Post, AAMI iNSURANCE
96
99
98
100
97
NC
5
2004
Under $250,000
50
130
90%
L
Confidential
96
98
96
98
100
NC
6
2001
$250,000 - $1 million
100
150
87%
L
Confidential
99
96
95
96
97
NC
7
2002
$5 million - $10 million
4
1000+
95%
H
Forbes, Reauters, EDB Singapore, Flight Centre
95
97
95
97
94
NC
8
2006
$1 million - $3 million
24
176
90%
H
Harradine Consulting, Opening Fairy Doors
96
94
96
94
93
NC
9
2005
Above $10 million
5
1000+
95%
H
Confidential
92
93
95
95
93
NC
10
2014
Under $250,000
50
100
90%
L
BECOME , Sarah Cockell , OPEN STATE
94
93
92
92
94
NC
The process we use to evaluate and rank content marketing companies involves performing an in-depth analysis of how well each vendor learns about the requirements and expectations of their clients. The vendors which we recommend to buyers of online marketing services create realistic expectations to reach the goals they have set with their customer. They also consistently meet their deadlines and expectations with ongoing projects.
When we approach the topic of specialization, our research team investigates how specialized each writer is to a particular topic or a subset of topics. The analysis covers whether or not the content marketing company prefers to employ writers which specialize on particular topics rather than having a pool of writers which will writer about a large number of topics. This ensures the content is highly specialized to a particular topic.
It is important for content marketing companies to understand what keywords will be particularly effective for each of their customers. Our analysis delves into each vendor’s approach to identifying the most effective keywords to target in the content, how often to utilize the keywords in the content, and any linking strategies which may be relevant to the campaign. We also look into how vendors utilize the keywords of other online marketing strategies.
The reporting component of the evaluation process is an investigation into how the vendors report to their clients on different levels. We look into how the vendors report the progress of content being written and distributed on behalf of the client and how much creative influence the client has on the content being produced. The vendors we recommend produce comprehensive reports which detail the progress and the results achieved over time as well as future forecasts.
Targeting is an important concept in content marketing. Time is spent analyzing a content marketing company’s strategy for targeting specific channels or publications with customized content to meet their publishing guidelines while providing their client with valuable exposure. We analyze the different trends and strategies apparent amongst the top competing content marketing agencies in terms of how they target different channels.
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Phone: 800-874-2458
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